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941. Television--Expenditures for Retail/Local Advertising
[In millions of dollars (4,090 represents $4,090,000,000). See headnote, Table 940]
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PRODUCT
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1996
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1997
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1998
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1999
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Total
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4,090
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4,331
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4,461
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4,611
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Amusements and events
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271
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290
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280
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299
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Apparel retailers
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230
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250
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269
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289
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Automotive services and gas stations
|
148
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149
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132
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115
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Automotive supply retailers
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52
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57
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58
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51
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Business retailers
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40
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50
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70
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74
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Car and truck dealers 1
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469
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446
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456
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516
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Card, gift and book shops
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3
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7
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16
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29
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Consumer electronics stores
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229
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209
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207
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204
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Consumer retail--other
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91
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89
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89
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101
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Department stores
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205
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262
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264
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275
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Direct response
|
46
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55
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81
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103
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Discount department stores
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191
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229
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241
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238
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Food and beverage retailers
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323
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365
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372
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359
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Home and building retailers
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761
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779
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783
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846
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Home and building services
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158
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184
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206
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177
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Hospitals, clinics and medical centers
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178
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203
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208
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177
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Legal services
|
146
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158
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162
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173
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Miscellaneous services
|
112
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114
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102
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92
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Optical goods and services
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61
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53
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50
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47
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Pet stores and services
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25
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23
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19
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38
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Pharmacies, health and beauty
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supply retailers
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117
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119
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112
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109
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Shopping centers and associations
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36
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35
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29
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32
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Sporting goods stores
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28
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32
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29
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32
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Video renteal, CD, tape and
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record stores
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65
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67
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113
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110
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Other
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105
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105
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112
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123
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1 Sales and leasing.
Source: Television Bureau of Advertising, Inc., New York, NY (copyright). Data compiled by Competitive Media Reporting, New York, NY, in the top 75 markets.
http://www.tvb.org/
https://allcountries.org/uscensus/941_television_expenditures_for_retail_local_advertising.html
These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.
Copyright © 2019 Photius Coutsoukis and Information Technology Associates, all rights reserved.
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