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940. Television--Estimated Time Charges for National Spot Advertising
[In millions of dollars (9,927 represents $9,927,000,000). Data represent activity in the top 75 markets monitored by Competitive Media Reporting, currently covering
approximately 474 stations. See text, this Section, for definitions of types of advertising]
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PRODUCT
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1996
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1997
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1998
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1999
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Total
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9,927
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10,203
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11,024
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10,776
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Cars & light trucks, factory 1
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1,715
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1,880
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2,059
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2,404
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Car & truck Dealer Assn 1(consumer)
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939
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1,032
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1,087
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981
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Beer & wine
|
158
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129
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117
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134
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Building materials, equipment & fixtures
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67
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82
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88
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88
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Candy, gum, snacks
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93
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107
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101
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98
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Carbonated soft drinks
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143
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137
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124
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140
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Other beverages (non-alcoholic)
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134
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106
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92
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112
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Bakery goods (fresh, frozen, refrig. etc.)
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90
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98
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112
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105
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Cereals
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215
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200
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201
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173
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Other foods
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320
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350
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340
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314
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Cosmetics
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96
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81
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82
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86
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Dairy products & substitutes
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112
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148
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151
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154
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Financial products & services
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309
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421
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482
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419
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Fitness & diet programs & spas
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120
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119
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112
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99
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Government (non-political)
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130
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111
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114
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120
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Household equipment, supplies & furnishings
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154
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146
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131
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120
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Insurance
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266
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306
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380
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362
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Internet - ISPs, web hosts & support
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19
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36
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39
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79
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Medications & supplements: over-the-counter
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174
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188
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182
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185
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Motion pictures
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387
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381
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373
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386
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Organizations
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50
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31
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88
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109
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Prescription medications
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7
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22
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55
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90
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Print & internet media
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76
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84
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90
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149
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Restaurants, local
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58
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59
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67
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76
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Restaurants, national
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1,085
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1,212
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1,255
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1,282
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Schools, camps, seminars
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129
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153
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172
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207
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Telephone companies & services
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563
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611
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603
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631
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Television, cable, satellite & radio
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215
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234
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226
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217
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Toiletries
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86
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108
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112
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95
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Travel, hotels & resorts
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405
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402
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434
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447
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All other
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1,612
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1,229
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1,557
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912
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1 Sales and leasing
Source: Television Bureau of Advertising, Inc., New York, NY (copyright). Data compiled by Competitive Media Reporting, New York, NY, in the top 75 markets.
http://www.tvb.org/
https://allcountries.org/uscensus/940_television_estimated_time_charges_for_national.html
These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.
Copyright © 2019 Photius Coutsoukis and Information Technology Associates, all rights reserved.
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