MAIN CATEGORIES:
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and Prisons
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29. Outlying Areas
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Statistics
31. Industrial Outlook
32. 1997 Economic Census
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939. Television--Expenditures for Network Advertising
[In millions of dollars (14,747 represents $14,740,000.) See text, this Section, for a definition of network advertising]
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PRODUCT
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1996
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1997
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1998
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1999
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Total
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14,740
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15,225
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16,272
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18,003
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Cars and light trucks, factory
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1,856
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2,214
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2,130
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2,332
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Apparel
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364
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310
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281
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243
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Audio and video equipment and supplies
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260
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232
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293
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251
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Beer and wine
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413
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436
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468
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434
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Candy, gum, snacks
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415
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434
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441
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508
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Carbonated soft drinks
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308
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313
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309
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355
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Other beverages (non-alcoholic)
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336
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331
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334
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301
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Cereals
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317
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284
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237
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249
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Other foods and food products
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727
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744
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711
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704
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Computers--hardware and software
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246
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262
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341
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401
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Cosmetics
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323
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359
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382
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450
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Credit cards and travelers check
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353
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330
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343
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393
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Apparel retailers
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79
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134
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269
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325
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Department stores
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340
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361
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284
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260
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Discount department stores
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130
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157
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209
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268
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Other retail
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245
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311
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350
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497
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Financial products and services
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191
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230
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288
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570
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Games, toys, hobbycraft (no software)
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266
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253
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304
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297
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Hair care
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339
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388
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415
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341
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Household equipment, supplies and furnishings
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431
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403
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467
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538
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Household soaps, cleansers and polishes
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250
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265
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319
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282
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Insurance
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256
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184
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228
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249
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Medications and supplements: over-the-counter
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1,341
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1,290
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1,141
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1,128
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Motion pictures
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665
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718
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780
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741
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Pets, pet foods and supplies
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110
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128
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134
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148
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Prescription medications
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92
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97
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391
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522
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Restaurants, national
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1,256
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1,216
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1,131
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1,189
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Telephone companies and services
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564
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502
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578
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811
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Toiletries
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614
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633
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601
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589
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Travel, hotels and resosrts
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167
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155
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149
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192
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All other
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1,484
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1,555
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1,963
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2,435
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Source: Television Bureau of Advertising, Inc., New York, NY (copyright). Data compiled by Competitive Media Reporting, New York, NY.
http://www.tvb.org/
https://allcountries.org/uscensus/939_television_expenditures_for_network_advertising.html
These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.
Copyright © 2019 Photius Coutsoukis and Information Technology Associates, all rights reserved.
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