Advertising--Estimated Expenditures, Through Medium statistics


Medium	1990	1991	1992	1993	1994	1995	1996	1997	1998	1999


Total	129,590	127,570	132,650	139,540	151,680	162,930	175,230	187,529	201,594	215,229
National	73,380	73,370	76,710	80,795	88,250	95,360	103,040	110,232	118,966	127,565
Local	56,210	54,200	55,940	58,745	63,430	67,570	72,190	77,297	82,628	87,664

Newspapers	32,281	30,409	30,737	32,025	34,356	36,317	38,402	41,670	44,292	46,582
National	3,867	3,685	3,602	3,620	3,906	3,996	4,400	5,016	5,402	5,942
Local	28,414	26,724	27,135	28,405	30,450	32,321	34,002	36,654	38,890	40,640
Magazines	6,803	6,524	7,000	7,357	7,916	8,580	9,010	9,821	10,518	11,096

Broadcast TV	26,616	25,461	27,249	28,020	31,133	32,720	36,046	36,893	39,173	41,036
Four TV networks	9,863	9,533	10,249	10,209	10,942	11,600	13,081	13,020	13,736	14,698
(Three TV networks)	9,383	8,933	9,549	9,369	9,959	10,263	11,423	11,324	12,105	12,890
Syndication	1,109	1,253	1,370	1,576	1,734	2,016	2,218	2,438	2,609	2,818
Spot (National)	7,788	7,110	7,551	7,800	8,993	9,119	9,803	9,999	10,659	10,925
Spot (Local)	7,856	7,565	8,079	8,435	9,464	9,985	10,944	11,436	12,169	12,595
Cable TV	2,457	2,728	3,201	3,678	4,302	5,108	6,438	7,237	8,301	9,807
Cable TV networks	1,860	2,024	2,227	2,586	3,052	3,535	4,472	5,067	5,827	6,992
Spot (Local)	597	704	974	1,092	1,250	1,573	1,966	2,170	2,474	2,815

Radio	8,726	8,476	8,654	9,457	10,529	11,338	12,269	13,491	15,073	16,930
Network	482	490	424	458	463	480	523	560	622	655
Spot (National)	1,635	1,575	1,505	1,657	1,902	1,959	2,135	2,455	2,823	3,135
Local (Local)	6,609	6,411	6,725	7,342	8,164	8,899	9,611	10,476	11,628	13,140

Yellow Pages	8,926	9,182	9,320	9,517	9,825	10,236	10,849	11,423	11,990	12,666
National	1,132	1,162	1,188	1,230	1,314	1,410	1,555	1,711	1,870	2,000
Local	7,794	8,020	8,132	8,287	8,511	8,826	9,294	9,712	10,120	10,666

Direct mail	23,370	24,460	25,392	27,266	29,638	32,866	34,509	36,890	39,620	41,601
Business papers	2,875	2,982	3,090	3,260	3,358	3,559	3,808	4,109	4,232	4,443
Billboards	1,084	1,077	1,030	1,090	1,167	1,263	1,339	1,455	1,576	1,688
National	640	637	610	605	648	701	743	795	845	895
Local	444	440	421	485	519	562	596	660	731	793

Internet	(NA)	(NA)	(NA)	(NA)	(NA)	(NA)	(NA)	600	1,050	1,840

Miscellaneous	16,452	16,271	16,977	17,870	19,456	20,943	22,560	23,940	25,769	27,540
National	11,956	11,935	12,503	13,171	14,384	15,539	16,783	17,751	19,153	20,525
Local	4,496	4,336	4,474	4,699	5,072	5,404	5,777	6,189	6,616	7,015

https://allcountries.org/uscensus/937_advertising_estimated_expenditures_through_medium.html

These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.

Copyright � 2019 Photius Coutsoukis and Information Technology Associates, all rights reserved.

937. Advertising--Estimated Expenditures, Through Medium