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926. Cable and Pay TV--Revenue and Expenses
[In millions of dollars (19,111 represents $19,111,000,000), except percent.Based on a sample of taxable employer firms with one or more establishments that are primarily engaged
in the dissemination ofvisual and textual television programs on a subscription or fee basis.For SIC 4841 (see definition below source). Based on the 1987 Standard Industrial
Classification code;see text, Section 17, Business]
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TOTAL
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TOTAL
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PERCENT DISTRIBUTION
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PERCENT DISTRIBUTION
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ITEM
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1989
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1990
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1991
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1992
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1993
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1994
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1995
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1996
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1997
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1998
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1989
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1990
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1991
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1992
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1993
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1994
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1995
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1996
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1997
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1998
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Total and other pay TV revenue
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19,111
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22,165
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23,895
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26,653
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28,769
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29,304
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32,541
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37,027
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41,499
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46,945
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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Advertising
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1,472
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1,882
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2,100
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2,491
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2,981
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3,597
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4,466
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5,007
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5,627
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6,643
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7.7
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8.5
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8.8
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9.3
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10.4
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12.3
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13.7
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13.5
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13.6
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14.2
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Program revenue
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2,971
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3,816
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4,112
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4,423
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4,440
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4,714
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4,843
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5,438
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6,313
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7,473
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15.6
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17.2
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17.2
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16.6
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15.4
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16.1
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14.9
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14.7
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15.2
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15.9
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Basic service
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9,559
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10,933
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11,985
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13,532
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14,904
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14,547
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16,310
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18,621
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21,134
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24,255
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50.0
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49.3
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50.2
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50.8
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51.8
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49.6
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50.1
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50.3
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50.9
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51.7
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Pay-per-view and other premium service
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4,075
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4,351
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4,465
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4,708
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4,880
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4,662
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5,068
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5,696
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5,906
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5,994
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21.3
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19.6
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18.7
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17.7
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17.0
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15.9
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15.6
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15.4
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14.2
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12.8
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Installation fees
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273
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302
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324
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390
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417
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427
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445
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508
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555
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619
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1.4
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1.4
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1.4
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1.5
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1.4
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1.5
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1.4
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1.4
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1.3
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1.3
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Other cable and pay TV revenue
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761
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881
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909
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1,109
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1,147
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1,357
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1,409
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1,757
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1,964
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1,960
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4.0
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4.0
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3.8
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4.2
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4.0
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4.6
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4.3
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4.7
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4.7
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4.2
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Total operating expenses
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(NA)
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19,354
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20,154
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21,232
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22,648
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23,492
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26,428
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30,471
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35,060
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41,606
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(NA)
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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Annual payroll
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(NA)
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2,816
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2,973
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3,533
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3,824
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3,931
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4,519
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5,061
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6,027
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7,337
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(NA)
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14.5
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14.8
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16.6
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16.9
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16.7
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17.1
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16.6
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17.2
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17.6
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Employer contributions to Social
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Security and other supplemental benefits
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(NA)
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588
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667
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801
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866
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915
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1,000
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1,150
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1,293
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1,581
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(NA)
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3.0
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3.3
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3.8
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3.8
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3.9
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3.8
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3.8
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3.7
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3.8
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Program and production costs 1
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(NA)
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5,926
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6,317
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6,763
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7,644
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8,333
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9,442
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11,239
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12,839
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14,920
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(NA)
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30.6
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31.3
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31.9
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33.8
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35.5
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35.7
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36.9
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36.6
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35.9
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Depreciation
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(NA)
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3,611
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3,634
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3,704
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3,848
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3,934
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4,433
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4,990
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6,117
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7,246
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(NA)
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18.7
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18.0
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17.4
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17.0
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16.7
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16.8
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16.4
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17.4
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17.4
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Lease and rental payments
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(NA)
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513
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516
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589
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631
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648
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682
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764
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836
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998
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(NA)
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2.7
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2.6
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2.8
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2.8
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2.8
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2.6
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2.5
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2.4
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2.4
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Purchased repairs
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(NA)
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343
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341
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373
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432
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459
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555
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615
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648
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740
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(NA)
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1.8
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1.7
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1.8
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2.0
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2.1
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2.0
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1.8
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1.8
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Insurance
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(NA)
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110
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115
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145
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165
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162
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175
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190
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213
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236
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(NA)
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0.6
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0.6
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0.7
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0.7
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0.7
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0.7
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0.6
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0.6
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0.6
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Telephone, other purchased communications
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(NA)
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133
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139
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158
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191
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225
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283
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321
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350
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389
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(NA)
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0.7
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0.7
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0.7
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0.8
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1.0
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1.1
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1.1
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1.0
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0.9
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Purchased utilities
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(NA)
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188
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201
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220
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220
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210
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215
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241
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265
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318
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(NA)
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1.0
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1.0
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1.0
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1.0
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0.9
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0.8
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0.8
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0.8
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0.8
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Purchased advertising
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(NA)
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467
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472
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537
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601
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708
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891
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1,062
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1,153
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1,402
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(NA)
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2.4
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2.3
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2.5
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2.7
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3.0
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3.4
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3.5
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3.3
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3.4
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Taxes
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(NA)
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310
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332
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408
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423
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424
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429
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436
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470
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499
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(NA)
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1.6
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1.6
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1.9
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1.9
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1.8
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1.6
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1.4
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1.3
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1.2
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Other operating expenses
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(NA)
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4,349
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4,447
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4,001
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3,803
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3,543
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3,804
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4,402
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4,849
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5,941
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(NA)
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22.5
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22.1
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18.8
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16.8
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15.1
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14.4
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14.4
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13.8
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14.3
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NA Not available.
1 Includes costs from basic cable, pay-per-view, premium services, in-house programs, and other program and production costs.
Source: U.S. Census Bureau, Annual Survey of Communication Services.
http://www.census.gov/svsd/www/ascs.html
Note: data reflect revised benchmarking to the 92 Census.****************************************************************************************Cable and Other Pay Television
Services(SIC 4841)
Establishments primarily engaged in the disseminationof visual and textual television programs on a subscriptionor fee basis. Included in this industry are establishmentswhich primarily
engage in cablecasting and which alsoproduce taped program materials. Excludes separate estab-lishmentsprimarily engaged in producing taped televisionor motion picture program
materials.
*ANNUAL SURVEY OF COMMUNICATION SERVICES
PURPOSE
To provide estimates of revenue and expenses for the communication services industries. The United States Code, Title 13,authorizes this survey and provides for mandatory responses.
COVERAGE
All firms with payroll that provide telephone communication, radio and television broadcasting, cable television and othercommunication services (SIC 48). Coverage reflects 1987 SIC
classifications definitions beginning in 1991. In 1994,domestic communication industries had some 40,000 employer establishments and estimated revenue of more than $264billion.
CONTENT
Data collected include: total revenue and revenue by source; total expenses and expenses by type; number of locations bykind of business; and industry specific inquiries such as
telephone communication revenue by type of user and number ofcable subscribers. In the first year of a new sample, participants report data for both the current and preceding year.
Insubsequent years, only current year data are requested.
FREQUENCY
Annually since 1990; reported data are for activity taking place during the calendar year. Data collection begins about 4months after the close of the reporting year, and continues for
about 4 months. Samples are reselected every 5 years andupdated annually; use of latest sample began in 1991.
METHODS
A mail-out/mail-back survey of about 2,000 selected employer firms. The sample was constructed from communicationsfirms listed in the Standard Statistical Establishment List (SSEL). The
SSEL contains Federal Identification Numbers (EINs)for establishments with payroll, and locations for listed businesses. EINs may represent one or more establishments andcompanies with
payroll may have one or more EIN.
Firms are first stratified by payroll and kind of business group. All companies with total revenue (estimated from payroll)above applicable size cutoffs are included in the survey and
report for all their industry EINs. In a second stage, unselectedEINs are stratified by kind of business group and revenue, and a simple random sample is taken from each stratum.
The sample is updated for employer business "births" and "deaths" in an annual procedure. Companies and EINs that are notactive in a survey year are dropped from the sample. New EINs
are identified in a birth selection procedure and included inthe survey.
*Definition of Terms
Revenue
Operating Revenue. Billings for services rendered andany sales of merchandise during the survey year, eventhough payments may be received at a later date. Excludesincome from interest,
investments, gifts, loans, contributionsor grants; the sale of securities, real estate, etc.; salestaxes or other taxes collected from customers and remitteddirectly by the firm to a
local, State, or Federal tax agency;revenue from the sale of merchandise and equipment fromretail establishments; and revenue from a domestic parentorganization, or from franchise
locations owned by othersand any franchise or license fees.
Total Revenue. For tax-exempt firms, it includes all governmentsubsidies used to offset operating or capitaldeficits, private gifts, loans, contributions or grants, and allother
non-operating receipts such as income from investments,the sale of securities, and real estate. Total revenuealso includes any operating revenue incurred by the tax-exemptfirm.
Cable Television and Other Services
Advertising revenue. Revenue from the sale of time toadvertisers or sponsors for national, spot and local advertising;classified channels; and program guides and otherprinted material.
Commissions paid to agency representativesand brokers are excluded.
Program revenue. Revenue received from system operatorsand other customers for programming services.
Basic revenue. Subscription fees received from residentialand commercial customers for basic services.
Pay-per-view and other premium service revenue. Revenuefrom pay-per-view and other premium services, suchas movie channels.
Installation fees. Revenue from the installation of basic,pay-per-view, and other premium services. Includes allreconnect fees.
Other cable and pay TV revenue. Revenue from all othercable and pay television services, such as service charges,rental or lease of channel capacity, etc. Includes systemoperators
revenue from shop-at-home programs.
Telegraph and other message communication revenue.Revenue from telegraph and other message communications,such as electronic mail, facsimile transmis-sions,telegram and telex, and
paging services.
Other communication services revenue. Revenue fromall other point-to-point communication services, includingsatellite communications and radar station operations.Operating Expenses
Costs incurred during the survey year even thoughpayment may be made at a later date. Exceptions areannual payroll and employer contributions for employeebenefits, which are reported on
a cash basis. Excludesinterest on loans and sales taxes and other taxes collectedfrom customers and paid directly to a taxing authority.
Annual payroll. All salaries, wages, commissions, bonuses,and allowances for vacation, holiday, and sick leave paid toemployees during the survey year. For corporations, itincludes
amounts paid to officers and executives; forunincorporated businesses, it does not include paymentsto proprietors or partners. Annual payroll is reported on acash basis before employee
deductions for Social Security,withholding taxes, insurance, union dues, etc.
Employer contributions for employee benefit plans(REPORTED ON A CASH BASIS)
Plans required under Federal and State legislation. Theemployers cost for all legally required programs, such asSocial Security and Medicare (FICA), workers compensationinsurance,
unemployment tax, State disability insur-anceprograms, etc.
Other fringe benefit plans. The employers cost for programsnot required by law such as pension plans, stockpurchase plans, union-negotiated benefits, life insurancebenefits, insurance
premiums for hospital and medicalplans, etc.
Program and production costs (cable television firmsonly). The costs for providing basic cable services, pay orpremium television services, original programs producedor developed
in-house, talent fees, music license fees, thevalue of bartered programming, and all other costs ofprogramming and production.
Retransmission consent fees (cable television firmsonly). Fees paid by cable companies for the retransmis-sionof broadcast signals. Includes the fair-market value(not the actual costs)
of reciprocal non-cash exchanges,such as bartered advertising time, promotions, and car-riageof new local and national cable channels.
Depreciation. Depreciation charges on assets owned bythe company. Includes depreciation on assets rented orleased to others by the company under an operating leaseagreement. Also
includes depreciation against assets ownedby the company within leaseholds and assets obtainedthrough capital lease agreements. Excludes depreciationon intangible assets and assets
leased to others by thecompany under a capital lease agreement. These chargesare not adjusted for the value of depreciable assets sold ortraded for replacement purposes.
Buildings, offices, and structures. Depreciation charges onbuildings, offices, and structures owned by the company(except those included as part of communication or transmissionsystems
defined below).
Communication systems (telephone firms only).Depreciationcharges on communication systems, including opticalfiber, digital and/or microwave switching equipment, satel-litetransmission,
radio systems, terminal equipment, poles,cable, etc.
Vehicles, machinery and equipment, and other tangibleassets. Depreciation charges on vehicles, machinery andequipment, and other tangible assets.
Lease and rental. Payments made to other companies forthe rental and leasing of assets owned by them. Excludespayments to a parent company or organization or any of itssubsidiaries, and
installment payments for assets obtainedthrough capital lease agreements.
Buildings, offices, and structures. Payments made to othercompanies for the rental or leasing of buildings, offices, andstructures (except those included as part of communicationor
transmission systems defined below).
Communication systems (telephone firms only). Paymentsmade to other companies for the repair of communicationsystems, including optical fiber, switching equipment,
satellitetransmission, radio systems, terminal equipment,poles, cables, etc.
Vehicles, machinery and equipment. Payments made toother companies for the rental or leasing of vehicles andother machinery and equipment.
Purchased repairs. Payments made to other companiesfor repairs. Excludes repair costs included as part of alease or rental agreement, improvements for which depreciationaccounts are
maintained, and repairs performed byemployees of the company or its subsidiaries.
Buildings, offices, and structures. Payments made to othercompanies for repairs (including charges for parts andlabor) to buildings, offices, and structures (except thoseincluded as
part of communication or transmission systemsdefined below).
Transmission systems (except telephone firms). Paymentsmade to other companies for the repair of transmissionsystems, including towers, antennas, cables, wires,
transmitters,transmission lines, converters, tap offs, powersupplies, microwave equipment, master control equipment,and other transmitting equipment.
Vehicles, machinery and equipment. Payments made toother companies for the repair of vehicles and othermachinery and equipment.
Insurance. The cost of all commercial insurance used toprotect the company against losses or damages to buildings,structures, and machinery and equipment caused byfire, flood, wind,
boiler explosion, or any other cause. Alsoincludes premiums on fidelity bonds of employees, insuranceto protect against liability for deaths or injuries ofpersons, and damages to
property of others. Excludes costof premiums for workers compensation.
Telephone and other purchased communication services.The cost of nonrevenue-generating purchased communicationservices such as telephone, telex, telegraph,teletype, etc.
Purchased utilities. The cost of purchased utilities, includingelectricity; fuels consumed for heat, power or generatingelectricity; water; sewer; and refuse removal. Excludespayments
for these utility services if included as part of alease or rental agreement.
Purchased advertising. The cost of purchased advertisingincluding payments to other firms for printing, media,and other services and materials used for advertising.Taxes and licenses.
The cost of taxes and licenses,including business license fees, real estate and personalproperty taxes (such as taxes on motor vehicles, machinery,equipment, and inventories), and
special assessments.Also includes FCC license fees. Excludes income,sales, payroll, excise taxes, and other taxes collected fromcustomers and paid to local, State, or Federal
governmentagencies.
Other operating expenses. All other operating expensesnot reported above, including billing services; news gatheringservices; rating services; travel expenses; dues andsubscriptions;
accounting and legal fees; office supplies;and data processing expenses, including the cost of computersoftware purchased under licensing agreements.Excludes interest on loans, income
taxes, and local salesand excise taxes.
*
https://allcountries.org/uscensus/926_cable_and_pay_tv_revenue_and.html
These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.
Copyright © 2019 Photius Coutsoukis and Information Technology Associates, all rights reserved.
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