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29. Outlying Areas
30. Comparative International
Statistics
31. Industrial Outlook
32. 1997 Economic Census
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910. Utilization of Selected Media
[62.0 represents 62,000,000]
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MEDIA
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Unit
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1970
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1975
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1980
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1985
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1986
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1987
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1988
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1989
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1990
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1991
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1992
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1993
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1994
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1995
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1996
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1997
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1998
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---
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---
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Households with--
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Telephone service 1
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Percent
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87.0
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(NA)
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93.0
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91.8
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92.2
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92.5
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92.9
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93.0
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93.3
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93.6
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93.9
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94.2
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93.9
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93.9
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93.8
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93.9
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94.1
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Radio 2
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Millions
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62.0
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71.4
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78.6
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87.1
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88.1
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89.9
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91.1
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92.8
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94.4
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95.5
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96.6
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97.3
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98.0
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98.0
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98.0
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98.0
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(NA)
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Percent of total households
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Percent
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98.6
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98.6
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99.0
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99.0
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99.0
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99.0
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99.0
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99.0
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99.0
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99.0
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99.0
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99.0
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99.0
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99.0
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99.0
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99.0
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99.0
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Average number of sets
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Number
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5.1
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5.6
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5.5
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5.5
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5.4
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5.4
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5.6
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5.6
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5.6
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5.6
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5.6
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5.6
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5.6
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5.6
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5.6
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5.6
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5.6
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Television 3
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Millions
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59
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69
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76
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85
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86
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87
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89
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90
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92
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93
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92
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93
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94
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95
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96
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97
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98
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Percent of total households
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Percent
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95.3
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97.1
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97.9
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98.1
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98.1
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98.1
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98.1
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98.2
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98.2
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98.2
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98.3
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98.3
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98.3
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98.3
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98.3
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98.4
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98.3
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Television sets in homes
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Millions
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81
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105
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128
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155
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158
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163
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168
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176
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193
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193
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192
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201
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211
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217
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223
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229
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235
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Average number of sets per home
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Number
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1.4
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1.5
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1.7
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1.8
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1.8
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1.9
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1.9
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1.9
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2.1
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2.1
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2.1
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2.2
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2.2
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2.3
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2.3
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2.4
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2.4
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Color set households
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Millions
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21
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47
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63
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78
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80
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83
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85
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87
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90
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91
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91
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92
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93
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94
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95
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97
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98
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Cable television 4
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Millions
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4
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9
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15
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36
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39
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42
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44
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48
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52
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55
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55
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57
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59
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60
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63
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64
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66
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Percent of TV households
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Percent
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6.7
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12.6
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19.9
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42.8
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45.6
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47.7
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49.4
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52.8
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56.4
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58.9
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60.2
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61.4
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62.4
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63.4
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65.3
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66.5
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67.2
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VCR's 4
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Millions
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(NA)
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(NA)
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1
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18
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31
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43
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51
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58
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63
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67
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69
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72
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74
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77
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79
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82
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83
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Percent of TV households
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Percent
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(NA)
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(NA)
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1.1
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20.8
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36.0
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48.7
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58.0
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64.6
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68.6
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71.9
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75.0
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77.1
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79.0
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81.0
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82.2
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84.2
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84.6
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Commercial radio stations: 2
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AM
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Number
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4,323
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4,463
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4,589
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5
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4,718
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4,863
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4,902
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4,932
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4,975
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4,987
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4,985
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4,961
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4,994
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4,913
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4,150
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4,857
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4,762
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4,793
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FM
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Number
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2,196
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2,767
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3,282
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5
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3,875
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3,944
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4,041
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4,155
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4,269
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4,392
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4,570
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4,785
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4,971
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5,109
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5,730
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5,419
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5,542
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5,662
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Television stations: 6 Total
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Number
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862
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953
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1,011
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1,197
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1,235
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1,290
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1,362
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1,403
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1,442
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1,459
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1,481
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1,506
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1,512
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1,532
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1,533
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1,574
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1,572
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Commercial
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Number
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677
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706
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734
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883
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919
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968
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1,028
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1,061
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1,092
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1,098
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1,118
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1,138
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1,145
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1,161
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1,174
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1,205
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1,204
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VHF
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Number
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501
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514
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516
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520
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522
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524
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539
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545
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547
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547
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551
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552
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561
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562
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554
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560
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562
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UHF
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Number
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176
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192
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218
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363
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397
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444
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489
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516
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545
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551
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567
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586
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584
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599
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620
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645
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642
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Cable television:
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Systems 7
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Number
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2,490
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3,506
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4,225
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6,844
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7,600
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7,900
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8,500
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9,050
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9,575
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10,704
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11,075
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11,217
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11,214
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11,218
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11,119
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10,950
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10,845
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Households served 8
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Millions
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4.5
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9.8
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17.7
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39.9
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42.2
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44.9
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48.6
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52.6
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54.9
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55.8
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57.2
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58.8
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60.5
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63.0
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64.6
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65.9
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67.4
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Daily newspaper circulation 9
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Millions
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62.1
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60.7
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62.2
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62.8
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62.5
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62.8
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62.7
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62.6
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62.3
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60.7
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60.1
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59.8
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59.3
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58.2
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57.0
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56.7
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55.9
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NA Not available.
1 For occupied housing units. 1970 and 1980 as of April 1; all otheryears as of March. Source: 1970 and 1980, U.S. Census Bureau, 1970 and 1980 Census of Housing, vol.
1; thereafter, Federal Communications Commission, Trends in Telephone Service, annual.
2 As of December 31, except as noted. Source: Radio Advertising Bureau, New York, NY, through 1992, Radio Facts, annual (copyright); beginning1993, Radio Marketing Guide
and Fact Book for Advertisers, annual(copyright). Number of stations on the air compiled from FederalCommunications Commission reports.
3 1970-1975, as of September of prior year; all other years as ofJanuary of year shown. Excludes Alaska and Hawaii. Source: TelevisionBureau of Advertising, Inc., Trends
in Television, annual (copyright).
4 As of February. Excludes Alaska and Hawaii. Source: See footnote 3.
5 As of February 1986.
6 As of January 1. Source: See footnote 3.
7 As of January 1. Source: Warren Publishing, Washington DC, Television and Cable Factbook (copyright).
8 Source: Nielsen Media Research, New York, NY, Nielsen Station Index, Novemberdiary estimates (copyright).
9 As of September 30. Source: Editor & Publisher, Co., New York, NY, Editor & Publisher International Year Book, annual (copyright).
Source: Compiled from sources mentioned in footnotes.
http://www.tvb.org/
https://allcountries.org/uscensus/910_utilization_of_selected_media.html
These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.
Copyright © 2019 Photius Coutsoukis and Information Technology Associates, all rights reserved.
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