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32. 1997 Economic Census
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909. Media Usage and Consumer Spending
[Estimates of time spent were derived using rating data for television and radio, survey research and consumer purchase data for recorded music,newspapers, magazines, books, home
video, admissions for movies, andconsumer on-line/Internet access services.Adults 18 and older except for recorded music, movies in theaters,and video games where estimates include
persons 12 and older]
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ITEM
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1992
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1993
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1994
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1995
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1996
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1997
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1998
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1999,
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2000,
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2001,
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2002,
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2003
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proj.
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proj.
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proj.
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proj.
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proj.
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HOURS PER PERSON
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PER YEAR
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Total
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3,324
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3,295
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3,393
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3,391
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3,393
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3,371
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3,426
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3,448
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3,491
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3,523
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3,555
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3,587
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Television
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1,510
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1,535
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1,560
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1,575
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1,567
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1,561
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1,573
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1,579
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1,591
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1,595
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1,605
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1,610
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Broadcast TV
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1,073
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1,082
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1,091
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1,019
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980
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926
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884
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840
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805
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773
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751
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729
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Network stations 1
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914
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920
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919
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836
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803
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748
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708
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660
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627
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596
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570
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548
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Independent stations
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159
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162
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172
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183
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177
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178
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176
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180
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178
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177
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181
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181
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Subscription video services
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437
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453
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469
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556
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587
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635
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689
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739
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786
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822
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854
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881
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Basic networks 2
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359
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375
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388
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468
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498
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537
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582
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632
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675
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712
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738
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762
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Premium channels
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78
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78
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81
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88
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89
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98
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107
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107
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111
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110
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116
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119
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Radio
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1,150
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1,082
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1,102
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1,091
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1,091
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1,082
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1,050
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1,037
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1,024
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1,014
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1,003
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992
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Recorded music
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233
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248
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294
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289
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289
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265
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284
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288
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294
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300
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308
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319
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Daily newspapers
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172
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170
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169
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165
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161
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159
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156
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154
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152
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151
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150
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149
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Consumer books
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100
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99
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102
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99
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99
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95
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95
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94
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95
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97
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98
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99
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Consumer magazines
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85
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85
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84
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84
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83
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82
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82
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81
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80
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79
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79
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78
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Home video 3
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42
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43
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45
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45
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49
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50
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56
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57
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60
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62
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64
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66
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Movies in theaters
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11
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12
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12
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12
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12
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13
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13
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13
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14
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14
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14
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15
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Home video games
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19
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19
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22
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24
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26
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36
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43
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48
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59
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65
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66
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67
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Consumer on-line Internet access
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2
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2
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3
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7
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16
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28
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74
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97
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122
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146
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168
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192
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CONSUMER SPENDING PER
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PERSON PER YEAR (dol.)
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Total
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404.19
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428.55
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450.94
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472.90
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504.65
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533.38
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576.90
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622.31
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674.60
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722.87
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767.28
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814.12
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Television
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102.56
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110.12
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111.08
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125.19
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139.13
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154.01
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168.78
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188.55
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206.53
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225.01
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243.89
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263.66
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Broadcast TV
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0
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0
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0
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0
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0
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0
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0
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0
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0
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0
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0
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0
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Subscription video services
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102.56
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110.12
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111.08
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125.19
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139.13
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154.01
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168.78
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188.55
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206.53
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225.01
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243.89
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263.66
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Radio
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0
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0
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0
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0
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0
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0
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0
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0
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0
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0
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0
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0
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Recorded music
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43.05
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47.42
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56.35
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56.92
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57.34
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55.42
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61.54
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63.07
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66.21
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68.92
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72.72
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76.60
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Daily newspapers
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48.54
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48.25
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49.12
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50.08
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50.90
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50.90
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51.39
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51.85
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52.76
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53.46
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54.65
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55.72
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Consumer books
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68.95
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72.75
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77.62
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79.23
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81.00
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80.69
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84.35
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88.73
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93.33
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98.13
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102.77
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107.13
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Consumer magazines
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34.26
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35.27
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36.36
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36.10
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36.95
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38.03
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38.30
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39.51
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40.36
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41.34
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42.37
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43.39
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Home video 3
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68.33
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73.30
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78.09
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80.01
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86.09
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85.82
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92.14
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97.51
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106.14
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114.86
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120.27
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126.77
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Movies in theaters
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23.24
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24.33
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25.20
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25.38
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27.05
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28.83
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31.16
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32.18
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33.60
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35.14
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36.68
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38.22
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Home video games
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11.51
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12.56
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11.75
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10.54
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11.45
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16.42
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18.45
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21.01
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26.59
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29.50
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30.18
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30.59
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Consumer on-line Internet access
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3.75
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4.54
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5.38
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9.44
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14.74
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23.26
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30.78
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39.89
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49.07
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56.52
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63.74
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72.03
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Z Less than 1 hour.
1 Includes affiliates of the Fox network and, beginning 1995, UPN and WB.
2 Includes TBS.
3 Playback of prerecorded tapes only.
Source: Veronis, Suhler & Associates Inc., New York, NY, Communications Industry Report, annual (copyright).
http://www.veronissuhler.com/
https://allcountries.org/uscensus/909_media_usage_and_consumer_spending.html
These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.
Copyright © 2019 Photius Coutsoukis and Information Technology Associates, all rights reserved.
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