1 Product introduced under completely or partly new brand name.
2 Product introduced in a category with an existing brand name whichhas not been used in the category before.
3 Introduction of a new variety, format, size, or package of an existingproduct/brand name.
4 Product which offers consumers something significantly different fromexisting products.
5 Added or new ingredient which offers a benefit not previously provided by existing products in its category.
6 Special category for new products which do not compete with any existing category of products.
7 New product packaged in a way that makes it easier to store, handle,prepare, or dispense than others in its category.
8 New product presented for new users or uses compared to existing products in its category.
9 New product with added consumer benefits resulting from use of a new technology.
10 New products introduced in the U.S. by foreign companies.
11 New products introduced by U.S. and foreign companies outside theUnited States.

Source: Marketing Intelligence Service Ltd., Naples, NY, Product Alert Weekly. Publication contains extract from data base, Product scan.

http://www.productscan.com/new.htm