MAIN CATEGORIES:
 1. Population
2. Vital Statistics
3. Health and Nutrition
4. Education
5. Law Enforcement, Courts
and Prisons
6. Geography and Environment
7. Parks, Recreation, Travel
8. Elections
9. State and Local Government
Finances and Employment
10. Federal Government
Finances and Employment
11. National Defense and
Veterans Affairs
12. Social Insurance and Human
Services
13. Labor Force, Employment,
and Earnings
14. Income, Expenditures, and
Wealth
15. Prices
16. Banking, Finance, and
Insurance
17. Business Enterprise
18. Communications and
Information Technology
19. Energy
20. Science and Technology
21. Transportation - Land
22. Transportation - Air
and Water
23. Agriculture
24. Natural Resources
25. Construction and Housing
26. Manufactures
27. Domestic Trade and
Services
28. Foreign Commerce and Aid
29. Outlying Areas
30. Comparative International
Statistics
31. Industrial Outlook
32. 1997 Economic Census
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422. Book Purchasing by Adults
[In percent. Excludes books purchased for or by children under age 13.Based on a survey of 16,000 households conducted over 12 monthsending in December of year shown. For
details, see source]
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TOTAL
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TOTAL
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MASS MARKET 1
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MASS MARKET 1
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TRADE 2
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TRADE 2
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HARDCOVER
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HARDCOVER
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CHARACTERISTIC
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1991
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1992
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1993
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1994
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1995
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1996
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1997
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1998
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1991
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1992
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1993
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1994
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1995
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1996
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1997
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1998
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1991
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1992
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1993
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1994
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1995
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1996
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1997
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1998
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1991
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1992
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1993
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1994
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1995
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1996
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1997
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1998
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Total
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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100.0
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Age of purchaser:
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Under 25 years old
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4.3
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4.1
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3.9
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4.2
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4.4
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3.9
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5.6
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4.8
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3.7
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3.3
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3.4
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3.7
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4.6
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3.6
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4.4
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4.0
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5.2
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5.2
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4.7
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4.8
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4.7
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4.4
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7.2
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6.4
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4.4
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3.8
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3.7
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4.1
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3.9
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3.6
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5.3
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3.9
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25 to 34 years old
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18.8
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17.3
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16.8
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16.3
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15.2
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15.7
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15.4
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15.2
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13.9
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14.0
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13.8
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12.5
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12.0
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13.7
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13.2
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14.3
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25.4
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20.8
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19.8
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20.4
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18.3
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17.9
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17.9
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17.0
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19.6
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17.6
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17.2
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16.2
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16.0
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14.8
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14.6
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14.5
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35 to 44 years old
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23.7
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27.2
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28.6
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27.3
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26.6
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25.9
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26.0
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24.3
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22.8
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25.2
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26.6
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25.0
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22.6
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22.1
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21.4
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19.2
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25.2
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30.5
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31.7
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30.4
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30.5
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29.7
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29.8
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27.9
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23.7
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26.0
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27.7
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26.4
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27.2
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26.5
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25.8
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26.1
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45 to 54 years old
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22.4
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20.8
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20.8
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21.1
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22.8
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22.3
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25.0
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24.4
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26.0
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22.8
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20.9
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21.8
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23.3
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21.5
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25.0
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24.4
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18.5
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18.4
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20.4
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20.0
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22.7
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21.9
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25.7
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23.4
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20.5
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20.8
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21.1
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21.2
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22.1
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23.7
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24.8
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25.5
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55 to 64 years old
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15.6
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14.7
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14.2
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14.8
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14.3
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15.6
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13.3
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15.2
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15.8
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15.3
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15.6
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16.1
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15.7
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16.5
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15.9
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17.9
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13.9
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13.1
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12.1
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13.2
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12.2
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14.1
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9.5
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13.1
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17.2
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16.0
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14.7
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15.3
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14.7
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16.0
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15.5
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14.4
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65 years old and over
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15.2
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15.9
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15.7
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16.3
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16.7
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16.6
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14.7
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16.1
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17.8
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19.4
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19.7
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20.9
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21.8
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22.6
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20.1
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20.2
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11.8
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12.0
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11.3
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11.2
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11.6
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12.0
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9.9
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12.2
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14.6
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15.8
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15.6
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16.8
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16.1
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15.4
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14.0
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15.6
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Education of household head:
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Not a high school graduate
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8.2
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7.2
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6.6
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6.3
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6.9
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7.2
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7.0
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7.4
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11.6
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9.9
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8.3
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7.6
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9.3
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9.2
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9.0
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9.1
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5.0
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5.0
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5.5
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5.1
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5.3
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6.0
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5.9
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6.4
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5.9
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5.9
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5.6
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6.2
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5.7
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6.2
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5.7
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6.4
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High school graduate
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53.5
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54.6
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55.3
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57.4
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55.9
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56.6
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58.2
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56.3
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61.1
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61.6
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63.7
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66.4
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63.8
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62.0
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64.1
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62.2
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44.4
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46.0
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47.1
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49.5
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49.0
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52.5
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53.4
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52.9
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49.9
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54.6
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53.6
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55.0
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54.0
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54.7
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56.5
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53.4
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College graduate
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19.0
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18.8
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18.3
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18.0
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18.2
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17.9
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18.7
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18.8
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15.2
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15.6
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14.7
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14.6
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14.8
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15.8
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15.9
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16.5
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23.9
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22.2
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21.2
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20.5
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20.6
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18.8
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20.6
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20.0
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20.3
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19.4
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19.7
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19.5
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19.7
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19.3
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20.2
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20.0
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Post college
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19.3
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19.4
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19.8
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18.3
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19.0
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18.3
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16.1
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17.5
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12.1
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12.9
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13.3
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11.4
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12.1
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13.0
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11.0
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12.2
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26.7
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26.8
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26.2
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24.9
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25.1
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22.7
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20.1
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20.7
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23.9
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20.1
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21.1
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19.3
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20.6
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19.8
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17.6
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20.2
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Occupation of household head:
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Professional
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39.2
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40.0
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38.2
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38.1
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38.6
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37.7
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36.6
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38.0
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32.1
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30.8
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29.8
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29.0
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30.7
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30.4
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29.9
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33.3
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47.9
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48.8
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45.8
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46.1
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44.4
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42.7
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41.9
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40.8
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42.1
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43.1
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40.9
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40.0
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41.6
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40.7
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38.7
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40.2
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Other white collar
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7.8
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8.6
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9.2
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8.6
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8.2
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8.1
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9.0
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8.9
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6.6
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8.3
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8.7
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8.0
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7.7
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7.5
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8.2
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8.1
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8.2
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9.1
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9.2
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8.4
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8.6
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8.4
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9.4
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9.5
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9.2
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8.3
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9.7
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9.7
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8.4
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8.5
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9.5
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9.1
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Blue collar
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24.0
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25.2
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22.2
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22.7
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21.7
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20.5
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21.8
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20.1
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27.8
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30.7
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25.4
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26.5
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23.4
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22.1
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22.2
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20.5
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20.4
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21.0
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20.2
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20.3
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20.9
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19.9
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21.6
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20.0
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21.4
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22.0
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19.8
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20.9
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20.4
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19.3
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21.4
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19.5
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Retired/unemployed
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25.9
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23.6
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27.8
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28.5
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29.3
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30.8
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29.4
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30.1
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30.4
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28.2
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34.2
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35.1
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36.7
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37.5
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37.9
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36.1
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20.2
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18.0
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21.3
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22.4
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23.2
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25.7
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22.6
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25.7
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24.3
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23.7
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27.2
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27.3
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27.2
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28.5
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26.9
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28.3
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Other
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3.1
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2.6
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2.6
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2.1
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2.2
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2.9
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3.2
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2.9
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3.1
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2.0
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1.9
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1.4
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1.5
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2.5
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1.8
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2.0
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3.3
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3.1
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3.5
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2.8
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2.9
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3.3
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4.5
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4.0
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3.0
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2.9
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2.4
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2.1
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2.4
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3.0
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3.5
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2.9
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Household income:
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Under $30,000
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37.1
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36.3
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31.2
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31.4
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32.3
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32.7
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32.8
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30.7
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41.7
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40.4
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36.3
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37.9
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40.7
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40.9
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37.9
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35.8
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32.6
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33.9
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27.2
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26.7
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27.0
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28.3
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29.8
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29.1
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34.1
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32.9
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28.9
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28.7
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27.9
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27.6
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29.9
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26.8
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$30,000 to 49,999
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27.2
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28.0
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29.4
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28.1
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24.5
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23.8
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25.4
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23.2
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27.3
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29.3
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32.8
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28.5
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25.0
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22.4
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26.4
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23.5
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27.7
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26.5
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27.9
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28.0
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24.8
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24.6
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25.4
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23.3
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26.5
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28.1
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26.4
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27.6
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23.6
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24.6
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24.3
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22.6
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$50,000 to 59,999
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11.0
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9.6
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8.6
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9.3
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9.0
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7.9
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8.9
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9.5
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9.8
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8.0
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7.2
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9.9
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8.8
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6.9
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8.7
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8.5
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12.3
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11.0
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9.4
|
9.0
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8.9
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8.4
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9.6
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10.6
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11.5
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10.3
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9.5
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8.9
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9.3
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8.3
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8.3
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9.6
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$60,000 to 69,999
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6.9
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8.3
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8.8
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8.5
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8.2
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9.1
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9.3
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11.7
|
7.0
|
7.8
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7.0
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7.3
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6.7
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7.9
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7.8
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12.5
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7.2
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9.4
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10.1
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9.3
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8.8
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9.9
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9.8
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10.6
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6.3
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7.6
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9.6
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9.1
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9.3
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9.6
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10.6
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11.9
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$70,000 and over
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17.8
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17.8
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22.0
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22.7
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26.0
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26.5
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23.6
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24.9
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14.2
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14.5
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16.7
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16.4
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18.8
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21.9
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19.2
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19.7
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20.2
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19.2
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25.4
|
27.0
|
30.5
|
28.8
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25.4
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26.4
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21.6
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21.1
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25.6
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25.7
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29.9
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29.9
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26.9
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29.1
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Household size:
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Singles
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20.8
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21.4
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21.1
|
21.1
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18.8
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18.7
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19.6
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18.5
|
17.7
|
18.5
|
21.0
|
21.0
|
19.6
|
20.1
|
18.9
|
19.9
|
24.1
|
24.6
|
21.3
|
21.0
|
18.4
|
17.8
|
20.2
|
17.9
|
22.8
|
21.8
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20.9
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21.4
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18.1
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18.1
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19.8
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17.7
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Families with no children
|
40.4
|
34.6
|
37.9
|
41.5
|
40.9
|
43.4
|
42.6
|
44.2
|
42.3
|
39.3
|
40.4
|
43.7
|
40.6
|
42.1
|
43.2
|
44.9
|
38.0
|
30.0
|
34.2
|
39.1
|
40.1
|
43.2
|
41.9
|
42.4
|
39.7
|
33.2
|
38.9
|
41.5
|
42.0
|
45.1
|
42.7
|
45.5
|
|
|
Families with children
|
38.8
|
44.0
|
41.0
|
37.4
|
40.3
|
37.9
|
37.8
|
37.3
|
40.0
|
42.2
|
38.6
|
35.3
|
39.8
|
37.8
|
37.9
|
35.2
|
37.9
|
45.4
|
44.5
|
39.9
|
41.5
|
39.0
|
37.9
|
39.7
|
37.5
|
45.0
|
40.2
|
37.1
|
39.9
|
36.8
|
37.5
|
36.8
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Age of reader:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Under 25 years old
|
7.3
|
8.5
|
8.5
|
8.3
|
8.1
|
6.9
|
8.0
|
7.8
|
5.2
|
5.4
|
5.9
|
6.0
|
6.3
|
5.1
|
5.8
|
5.0
|
10.1
|
12.4
|
11.4
|
10.8
|
10.4
|
9.2
|
11.5
|
10.3
|
7.7
|
8.3
|
8.5
|
8.1
|
7.8
|
6.3
|
7.0
|
6.4
|
|
|
25 to 34 years old
|
18.7
|
17.1
|
17.1
|
16.9
|
15.9
|
16.6
|
15.9
|
15.9
|
14.1
|
13.8
|
13.5
|
12.4
|
12.6
|
14.2
|
13.9
|
14.4
|
24.7
|
20.4
|
20.6
|
21.4
|
19.2
|
19.2
|
19.2
|
17.8
|
20.2
|
17.9
|
17.8
|
17.4
|
16.5
|
16.2
|
16.0
|
15.4
|
|
|
35 to 44 years old
|
22.9
|
25.0
|
26.3
|
25.5
|
24.9
|
24.8
|
23.8
|
22.0
|
22.3
|
24.3
|
25.3
|
24.0
|
21.6
|
21.6
|
20.4
|
19.1
|
24.0
|
26.8
|
28.0
|
27.3
|
28.0
|
28.0
|
26.9
|
26.3
|
22.7
|
23.8
|
25.7
|
25.1
|
25.5
|
25.2
|
24.9
|
25.2
|
|
|
45 to 54 years old
|
20.8
|
19.4
|
19.0
|
19.0
|
21.0
|
20.2
|
22.6
|
23.4
|
24.9
|
21.9
|
19.9
|
20.8
|
22.3
|
20.0
|
23.8
|
23.8
|
16.5
|
17.0
|
18.2
|
17.1
|
20.4
|
19.6
|
22.5
|
21.5
|
18.4
|
18.8
|
18.9
|
19.1
|
19.9
|
21.6
|
24.1
|
24.2
|
|
|
55 to 64 years old
|
14.9
|
14.0
|
13.5
|
13.7
|
13.4
|
14.4
|
13.3
|
14.3
|
15.9
|
14.8
|
15.6
|
15.5
|
15.6
|
16.9
|
16.2
|
17.7
|
12.7
|
12.0
|
10.9
|
11.8
|
11.3
|
11.8
|
9.3
|
11.4
|
15.6
|
15.0
|
13.8
|
13.7
|
13.2
|
14.3
|
12.3
|
13.3
|
|
|
65 years old and over
|
15.4
|
16.0
|
15.6
|
16.6
|
16.7
|
17.1
|
16.4
|
16.6
|
17.6
|
19.8
|
19.8
|
21.3
|
21.6
|
22.2
|
19.9
|
20.0
|
12.0
|
11.4
|
10.9
|
11.6
|
10.7
|
12.2
|
10.6
|
12.7
|
15.6
|
16.2
|
15.3
|
16.6
|
17.1
|
16.4
|
15.7
|
15.5
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Category of book:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Popular fiction
|
54.9
|
52.8
|
52.4
|
50.2
|
50.0
|
50.9
|
50.4
|
50.9
|
93.0
|
92.3
|
92.4
|
93.4
|
94.2
|
93.6
|
93.6
|
93.4
|
14.9
|
17.8
|
15.4
|
15.0
|
12.7
|
14.5
|
16.9
|
16.5
|
31.8
|
36.4
|
40.7
|
37.2
|
37.4
|
40.4
|
36.0
|
40.2
|
|
|
General nonfiction
|
10.3
|
11.0
|
10.5
|
9.9
|
9.3
|
9.4
|
8.9
|
8.1
|
3.6
|
3.7
|
3.6
|
3.3
|
2.5
|
2.7
|
2.5
|
2.6
|
15.6
|
16.2
|
15.3
|
13.5
|
12.5
|
12.2
|
10.1
|
9.1
|
16.5
|
15.7
|
14.4
|
13.8
|
14.0
|
14.4
|
15.1
|
13.1
|
|
|
Cooking/crafts
|
10.2
|
9.2
|
9.6
|
10.9
|
11.3
|
10.2
|
10.2
|
9.9
|
0.4
|
0.5
|
0.4
|
0.4
|
0.3
|
0.4
|
0.3
|
0.2
|
20.6
|
16.7
|
17.4
|
18.5
|
19.4
|
16.9
|
15.8
|
15.3
|
18.2
|
13.2
|
13.1
|
15.2
|
15.8
|
14.3
|
15.6
|
14.9
|
|
|
Other
|
24.6
|
27.0
|
27.5
|
29.0
|
29.4
|
29.5
|
30.5
|
31.1
|
3.0
|
3.5
|
3.6
|
2.9
|
3.0
|
3.3
|
3.6
|
3.8
|
48.9
|
49.3
|
51.9
|
53.0
|
55.4
|
56.4
|
57.2
|
59.1
|
33.5
|
34.7
|
31.8
|
33.8
|
32.8
|
30.9
|
33.3
|
31.8
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Sales outlet:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Independent
|
32.5
|
24.9
|
24.2
|
21.4
|
19.5
|
18.6
|
17.2
|
16.6
|
26.5
|
14.6
|
15.6
|
14.0
|
12.0
|
11.3
|
10.0
|
9.8
|
44.9
|
38.5
|
35.9
|
31.2
|
29.4
|
27.6
|
26.1
|
24.7
|
29.0
|
23.5
|
22.4
|
19.3
|
17.7
|
17.2
|
15.9
|
15.3
|
|
|
Chain book store
|
22.0
|
24.0
|
23.5
|
24.6
|
26.2
|
25.6
|
25.2
|
25.3
|
17.2
|
20.0
|
19.6
|
20.6
|
22.8
|
22.0
|
21.9
|
22.3
|
27.4
|
28.5
|
28.5
|
28.2
|
29.6
|
27.6
|
27.3
|
26.9
|
25.2
|
24.6
|
22.6
|
25.2
|
26.3
|
27.7
|
26.8
|
26.9
|
|
|
Book clubs
|
16.6
|
15.4
|
16.0
|
17.5
|
17.9
|
18.0
|
20.3
|
18.0
|
17.8
|
16.5
|
15.2
|
16.4
|
17.0
|
18.7
|
22.5
|
19.7
|
9.5
|
8.3
|
8.7
|
11.7
|
11.9
|
13.6
|
14.4
|
13.4
|
22.6
|
22.6
|
25.6
|
25.6
|
26.2
|
22.0
|
24.2
|
21.1
|
|
|
Other 3
|
28.9
|
35.7
|
36.3
|
36.5
|
36.4
|
37.8
|
37.3
|
40.1
|
38.5
|
48.9
|
49.8
|
49.0
|
48.2
|
48.0
|
45.6
|
48.2
|
18.2
|
24.7
|
26.9
|
28.9
|
29.1
|
31.2
|
32.2
|
35.0
|
23.2
|
29.3
|
29.4
|
29.9
|
29.8
|
33.1
|
33.1
|
36.7
|
|
|
On-line
|
(NA)
|
(NA)
|
(NA)
|
(NA)
|
(NA)
|
(NA)
|
(NA)
|
1.9
|
(NA)
|
(NA)
|
(NA)
|
(NA)
|
(NA)
|
(NA)
|
(NA)
|
0.7
|
(NA)
|
(NA)
|
(NA)
|
(NA)
|
(NA)
|
(NA)
|
(NA)
|
2.7
|
(NA)
|
(NA)
|
(NA)
|
(NA)
|
(NA)
|
(NA)
|
(NA)
|
2.3
|
|
NA Not available.
1 "Pocket size" books sold primarily through magazine and newsoutlets, supermarkets, variety stores, etc.
2 All paperbound books, except mass market.
3 Includes mail order, price clubs, discount stores, food/drug stores,used book stores, and other outlets.
Source: Book Industry Study Group, Inc., New York, NY,Consumer Research Study on Book Purchasing, anual (copyright).
http://www.bisg.org/
https://allcountries.org/uscensus/422_book_purchasing_by_adults.html
These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.
Copyright © 2019 Photius Coutsoukis and Information Technology Associates, all rights reserved.
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