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32. 1997 Economic Census
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1288. Retail E-Commerce Sales, Number of Orders, and Average Purchase Amount in Key categories
[As of fourth quarter. In billions of dollars (16.20 represents $16,200,000,000)]
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Sales (bil. dol.) 1
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Orders (mil.)
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Average purchase amount (dol.) 1
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Kind of business
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Pct. change
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Pct. change
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Pct. change
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in prior
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in prior
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in prior
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1998
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1999
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year
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1998
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1999
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year
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1998
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1999
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year
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Total retail e-commerce
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4.50
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16.20
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262
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44.47
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176.19
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296
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101
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92
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-9
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Apparel
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0.25
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1.22
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379
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2.39
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12.92
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441
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106
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101
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-5
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Computer goods
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2.20
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6.69
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204
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8.39
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33.18
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295
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262
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207
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-21
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Consumer goods
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0.36
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1.82
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403
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4.62
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16.47
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257
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78
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134
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71
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Entertainment
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0.89
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3.06
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245
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17.81
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59.27
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233
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50
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55
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10
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Food/wine
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0.21
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0.78
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270
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2.53
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10.87
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330
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83
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71
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-15
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Gifts
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0.41
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1.77
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327
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6.96
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31.81
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357
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59
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58
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-3
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Home & garden
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0.08
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0.44
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425
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0.89
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5.12
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477
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94
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88
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-7
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Toys
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0.07
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0.42
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500
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0.90
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6.54
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630
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78
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64
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-18
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1 Includes shipping and handling charges.
Source: BizRate.Com, Los Angeles, CA, Consumer Online Report, Fourth Quarter, 1999(copyright)*************************************************************** MERCHANT AND CATEGORY
DEFINITIONSApparel (Accessories, clothing, shoes)Computer goods (Consumer electronics, hardware, software)Consumer goods (Dept stores, health & beauty, pharmaceuticals)Entertainment
(Books, music, video)Food & wine (Chocolate, coffee, grocery, tobacco, wine & spiritsGifts (cards, flowers, gift items)Home & garden (Garden, office & pet supplies, sporting goodsToys
(Toys, games)
https://allcountries.org/uscensus/1288_retail_e_commerce_sales_number_of.html
These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.
Copyright © 2019 Photius Coutsoukis and Information Technology Associates, all rights reserved.
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