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32. 1997 Economic Census
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1285. Online Retail sales, Penetration of Total Market, and Growth Rate by Kind of Business
[In billions (14.47 represents $14,470,000,000)except percent. The size of the onlinemarket was obtained by combining the revenue of all online retailers of consequence.Based on
data from 412 online retailers, 221 of which participated in a detailed survey, the research team was able to identify revenue for 86 percent of the market. Estimates werethen made
for the remaining 14 percent of the market]
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Revenues
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Online penetration of total
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(bil. dol.)
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market (percent) 1
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Annual rate
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Kind of business
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of growth
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2000
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2000
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1998-99
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1998
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1999
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proj.
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1998
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1999
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proj.
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Total
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14.47
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33.10
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61.09
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0.7
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1.4
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2.4
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120
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Apparel/sporting goods
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0.46
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1.10
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2.10
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0.1
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0.4
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0.7
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130
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Automotive
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0.08
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1.90
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3.40
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(NA)
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0.7
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1.1
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2,300
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Books
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0.67
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1.40
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1.90
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4.6
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8.5
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11.4
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110
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Collectibles (person to person auctions)
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1.40
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3.10
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6.00
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(NA)
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2.8
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4.9
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120
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Computer hardware/software
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4.20
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6.60
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9.20
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14.0
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17.6
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23.4
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60
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Consumer electronics
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0.17
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0.54
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1.50
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0.4
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1.2
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3.2
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220
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Event tickets
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0.26
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0.80
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1.70
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1.6
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4.7
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9.1
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210
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Financial brokerage
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3.41
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6.40
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11.10
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9.2
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14.6
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28.9
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90
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Flowers/cards/gifts
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0.41
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0.75
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1.30
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(NA)
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0.9
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1.5
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80
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Food/beverage
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0.16
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0.34
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0.86
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0.1
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0.1
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0.2
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110
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Health/beauty
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(NA)
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0.21
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0.74
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(NA)
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0.2
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0.5
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780
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Home/garden
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0.09
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0.40
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1.30
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0.1
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0.3
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1.0
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370
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Multicategory
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(NA)
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1.00
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1.90
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0.1
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0.3
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0.4
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130
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Music/video
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0.33
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1.10
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2.70
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1.4
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4.3
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9.9
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230
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Toys
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0.07
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0.36
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0.79
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0.2
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1.2
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2.4
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440
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Travel
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2.76
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7.10
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14.60
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1.2
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2.8
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5.4
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160
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Source: Shop.org, The Boston Consulting Group, Silver Spring, MD The State of Online Retailing (copyright).
https://allcountries.org/uscensus/1285_online_retail_sales_penetration_of_total.html
These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.
Copyright © 2019 Photius Coutsoukis and Information Technology Associates, all rights reserved.
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