NA Not available.
1 Includes turfgrass (sod), bulbs, nursery stock, groundcovers,and other greenhouse and nursery products except the following:seeds, cut Christmas trees, and food crops grown under cover.
2 Equivalent wholesale values.
3 Retail sales values of green goods and associated products and accessoriesthrough all marketing channels including delivery, installation,landscaping, and related services.
4 Based on U.S. Census Bureau estimated resident populationas of July 1.

Source: U.S. Dept. of Agriculture, Economic Research Service,Floriculture and Environmental Horticulture Situation and Outlook Report,October 1999.

http://www.ers.usda.gov/

Domestic production is valued at the growerlevel and is estimated by subsector for all fifty states basedon total grower cash receipts published by ERS. Imports arec.i.f. values (cost, insurance, and freight at port of entry)reported by U.S. Customs Service expanded to represent thevalue of the products as they enter the marketing channels,usually at shipping points. The expansion factor used is oneand half times the c.i.f. value. This expansion represents amargin between c.i.f. values and selling prices at shippingpoints which is based on surveys conducted by the FloridaAssociation of Floral Importers and other industry data.Retail expenditures are based on wholesale values expandedto an equivalent retail value representing estimated salesthrough all outlets such as retail florists, retail nurseries, homeand garden centers, grocery stores, other retail businesses,landscapers, interiorscapers, government and other institu-tions,and all other users. The retail expenditures are the retailvalue of the green goods including the value of closely asso-ciatedproducts and accessories sold accompanying the greengoods including the cost of services such as delivery, installa-tion,landscaping, and other service activities.The retail expenditure estimates provide the industry andother data users with information on the size of the markets inthe United States, year-to-year changes in total and per capitaconsumption (use) and import shares of the market, and over-alltrends stemming from supply, demand, and U.S. economicconditions. The margins between wholesale values and retailvalues represent the added value of the products at retail toconsumers and other purchasers. These margins vary signifi-cantlyby product type and are based on several sources ofinformation including U.S. Census of Retail Trade, U.S.Census of Wholesale Trade, U.S. Census of ServiceIndustries, economic analysis conducted by ERS, USDA, pri-vatesources, industry groups, universities, and others.