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32. 1997 Economic Census





941. Television--Expenditures for Retail/Local Advertising

[In millions of dollars (4,090 represents $4,090,000,000). See headnote, Table 940]

 
PRODUCT 1996 1997 1998 1999
 
    Total 4,090 4,331 4,461 4,611
Amusements and events 271 290 280 299
Apparel retailers 230 250 269 289
Automotive services and gas stations 148 149 132 115
Automotive supply retailers 52 57 58 51
Business retailers 40 50 70 74
Car and truck dealers 1 469 446 456 516
Card, gift and book shops 3 7 16 29
Consumer electronics stores 229 209 207 204
Consumer retail--other 91 89 89 101
Department stores 205 262 264 275
Direct response 46 55 81 103
Discount department stores 191 229 241 238
Food and beverage retailers 323 365 372 359
Home and building retailers 761 779 783 846
Home and building services 158 184 206 177
Hospitals, clinics and medical centers 178 203 208 177
Legal services 146 158 162 173
Miscellaneous services 112 114 102 92
Optical goods and services 61 53 50 47
Pet stores and services 25 23 19 38
Pharmacies, health and beauty
  supply retailers 117 119 112 109
Shopping centers and associations 36 35 29 32
Sporting goods stores 28 32 29 32
Video renteal, CD, tape and
  record stores 65 67 113 110
Other 105 105 112 123



1 Sales and leasing.

Source: Television Bureau of Advertising, Inc., New York, NY (copyright). Data compiled by Competitive Media Reporting, New York, NY, in the top 75 markets.

http://www.tvb.org/



https://allcountries.org/uscensus/941_television_expenditures_for_retail_local_advertising.html

These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.

Copyright © 2006 Photius Coutsoukis and Information Technology Associates, all rights reserved.