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940. Television--Estimated Time Charges for National Spot Advertising

[In millions of dollars (9,927 represents $9,927,000,000). Data represent activity in the top 75 markets monitored by Competitive Media Reporting, currently covering approximately 474 stations. See text, this Section, for definitions of types of advertising]

 
PRODUCT 1996 1997 1998 1999
 
    Total 9,927 10,203 11,024 10,776
Cars & light trucks, factory 1 1,715 1,880 2,059 2,404
Car & truck Dealer Assn 1(consumer) 939 1,032 1,087 981
Beer & wine 158 129 117 134
Building materials, equipment & fixtures 67 82 88 88
Candy, gum, snacks 93 107 101 98
Carbonated soft drinks 143 137 124 140
Other beverages (non-alcoholic) 134 106 92 112
Bakery goods (fresh, frozen, refrig. etc.) 90 98 112 105
Cereals 215 200 201 173
Other foods 320 350 340 314
Cosmetics 96 81 82 86
Dairy products & substitutes 112 148 151 154
Financial products & services 309 421 482 419
Fitness & diet programs & spas 120 119 112 99
Government (non-political) 130 111 114 120
Household equipment, supplies & furnishings 154 146 131 120
Insurance 266 306 380 362
Internet - ISPs, web hosts & support 19 36 39 79
Medications & supplements:  over-the-counter 174 188 182 185
Motion pictures 387 381 373 386
Organizations 50 31 88 109
Prescription medications 7 22 55 90
Print & internet media 76 84 90 149
Restaurants, local 58 59 67 76
Restaurants, national 1,085 1,212 1,255 1,282
Schools, camps, seminars 129 153 172 207
Telephone companies & services 563 611 603 631
Television, cable, satellite & radio 215 234 226 217
Toiletries 86 108 112 95
Travel, hotels & resorts 405 402 434 447
All other 1,612 1,229 1,557 912



1 Sales and leasing

Source: Television Bureau of Advertising, Inc., New York, NY (copyright). Data compiled by Competitive Media Reporting, New York, NY, in the top 75 markets.

http://www.tvb.org/



https://allcountries.org/uscensus/940_television_estimated_time_charges_for_national.html

These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.

Copyright © 2006 Photius Coutsoukis and Information Technology Associates, all rights reserved.