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32. 1997 Economic Census





939. Television--Expenditures for Network Advertising

[In millions of dollars (14,747 represents $14,740,000.) See text, this Section, for a definition of network advertising]

 
PRODUCT 1996 1997 1998 1999
 
    Total 14,740 15,225 16,272 18,003
Cars and light trucks, factory 1,856 2,214 2,130 2,332
Apparel 364 310 281 243
Audio and video equipment and supplies 260 232 293 251
Beer and wine 413 436 468 434
Candy, gum, snacks 415 434 441 508
Carbonated soft drinks 308 313 309 355
Other beverages (non-alcoholic) 336 331 334 301
Cereals 317 284 237 249
Other foods and food products 727 744 711 704
Computers--hardware and software 246 262 341 401
Cosmetics 323 359 382 450
Credit cards and travelers check 353 330 343 393
Apparel retailers 79 134 269 325
Department stores 340 361 284 260
Discount department stores 130 157 209 268
Other retail 245 311 350 497
Financial products and services 191 230 288 570
Games, toys, hobbycraft (no software) 266 253 304 297
Hair care 339 388 415 341
Household equipment, supplies and furnishings 431 403 467 538
Household soaps, cleansers and polishes 250 265 319 282
Insurance 256 184 228 249
Medications and supplements: over-the-counter 1,341 1,290 1,141 1,128
Motion pictures 665 718 780 741
Pets, pet foods and supplies 110 128 134 148
Prescription medications 92 97 391 522
Restaurants, national 1,256 1,216 1,131 1,189
Telephone companies and services 564 502 578 811
Toiletries 614 633 601 589
Travel, hotels and resosrts 167 155 149 192
All other 1,484 1,555 1,963 2,435


Source: Television Bureau of Advertising, Inc., New York, NY (copyright). Data compiled by Competitive Media Reporting, New York, NY.

http://www.tvb.org/



https://allcountries.org/uscensus/939_television_expenditures_for_network_advertising.html

These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.

Copyright © 2006 Photius Coutsoukis and Information Technology Associates, all rights reserved.