Magazine Advertising Revenue, by Category statistics


	Pages		Volume (mil. dol.)
Category
	1998	1999	1998	1999


Total	242,419	255,146	13,751.5	15,508.4

Automotive	23,560	24,753	1,699.4	1,843.7
Automotive accessories and equipment	23,333	24,502	1,690.2	1,833.0
Automotive dealers and services	228	251	9.3	10.7
Technology	21,253	22,009	1,217.5	1,384.7
Telecommunications	4,047	4,734	237.8	312.2
Computers and software	12,851	13,252	788.8	893.8
Office machines, furniture and supplies	1,611	1,240	110.4	86.1
Business and technology n.e.c. ¹	2,744	2,783	80.4	92.6
Home furnishings and supplies	16,543	17,273	1,035.0	1,185.3
Household furnishings and accessories	4,921	4,709	272.5	283.2
Household appliances, equipment and utensils	1,910	2,012	144.4	162.9
Household supplies	926	1,081	88.2	117.1
Household soaps, cleansers and polishes	1,268	1,318	127.3	138.3
Audio and video equipment and supplies	4,741	5,057	237.2	276.8
Building materials, equipment and fixtures	2,776	3,078	165.5	205.8
Home and building: comb copy and n.e.c. ¹	0	18	0.0	1.1
Toiletries and cosmetics	17,572	15,857	1,215.8	1,143.3
Cosmetics and beauty aids ²	9,357	8,484	597.6	578.5
Personal hygiene and health ²	3,521	3,238	299.0	286.9
Hair products and accessories ²	3,173	2,589	230.6	185.0
Toileries, hygienic gds and skin care-men	1,448	1,466	83.3	86.2
Drugs, toiletries and fitness: comb and n.e.c. ¹	73	80	5.3	6.7
Direct response companies	24,729	22,163	1,204.1	1,121.4

Apparel and accessories	24,891	24,776	1,056.8	1,119.8
Ready-to-wear	13,243	12,771	496.7	499.5
Underclothing and hosiery	1,075	1,126	75.7	88.2
Footwear	3,405	3,349	148.8	158.2
Apparel accessories	1,469	1,592	66.4	76.7
Jewelry and watches	4,212	4,214	207.5	209.9
Apparel nec	1,486	1,725	61.7	87.3
Financial, insurance and real estate	14,331	16,253	818.1	1,023.0
Financial	11,067	12,557	593.3	756.8
Insurance and real estate	3,264	3,697	224.8	266.2
Food and food products	9,876	9,894	945.0	1,003.3
Ingredients, mixes and seasonings	1,715	1,615	183.5	181.6
Prepared foods	1,752	1,919	159.8	194.2
Dairy, produce, meat and bakery goods	3,076	2,809	297.4	287.8
Beverages	1,773	1,854	153.1	165.5
Confectionery and snacks	1,395	1,545	140.1	159.4
Food and beverages: comb copy and n.e.c. ¹	165	152	11.2	14.8
Drugs and remedies	10,491	11,759	824.0	977.3
Medicines and proprietary remedies	9,152	10,272	719.7	849.5
Eye glasses, medical equip and supplies	723	812	55.3	73.3
Pharmaceutical houses	449	512	42.1	48.7
Fitness and diet programs and spas	168	163	6.9	5.8
Media and advertising	9,328	11,418	675.1	846.0
Retail	11,745	15,798	536.9	825.8
Retail ³	8,568	12,786	385.7	670.8
Department stores	2,132	1,852	108.4	90.4
Discount department and variety stores	931	886	37.7	50.5
Shopping centers and catalog showrooms	114	274	5.0	14.1
Public transportation, hotels, and resorts	13,647	15,231	605.5	705.2
Cigarettes, tobacco and accessories	5,044	6,034	366.3	481.2
Beer, wine and liquor	4,752	4,565	277.5	299.4
Beer and wine	993	965	56.9	64.2
Liquor	3,759	3,600	220.6	235.2
Local services and amusements	4,177	5,424	185.4	276.9
Sporting goods	10,389	10,503	222.7	240.0
Schools, camps, seminars	2,276	2,353	65.8	76.4
Government and organizations	1,467	2,096	82.7	127.6
Games, toys and hobbycraft	1,325	1,379	70.0	80.9
Pet, pet foods and supplies	815	966	85.3	112.8
Restaurants	586	735	17.3	30.7
General nec	7,821	8,048	202.2	251.6
Misc merchandise less cig, tob and access	2,520	2,503	129.6	134.6
Manufactrg: mtrls and equip/freight/ind dev	1,875	1,972	132.8	134.6
Gasoline, lubricants (trans) and fuels	661	751	48.9	56.6
Aviation (excl freight)	500	497	19.3	17.9
Horticulture and farming	243	135	12.5	8.4
\|	17,813	19,081	801	956

https://allcountries.org/uscensus/938_magazine_advertising_revenue_by_category.html

These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.

Copyright � 2019 Photius Coutsoukis and Information Technology Associates, all rights reserved.

938. Magazine Advertising Revenue, by Category