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937. Advertising--Estimated Expenditures, Through Medium

[In millions of dollars (129,590 represents $129,590,000,000). See text, this Section, for definitions of types of advertising]

 
Medium 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999
 
      Total 129,590 127,570 132,650 139,540 151,680 162,930 175,230 187,529 201,594 215,229
    National 73,380 73,370 76,710 80,795 88,250 95,360 103,040 110,232 118,966 127,565
    Local 56,210 54,200 55,940 58,745 63,430 67,570 72,190 77,297 82,628 87,664
 
Newspapers 32,281 30,409 30,737 32,025 34,356 36,317 38,402 41,670 44,292 46,582
  National 3,867 3,685 3,602 3,620 3,906 3,996 4,400 5,016 5,402 5,942
  Local 28,414 26,724 27,135 28,405 30,450 32,321 34,002 36,654 38,890 40,640
Magazines 6,803 6,524 7,000 7,357 7,916 8,580 9,010 9,821 10,518 11,096
 
Broadcast TV 26,616 25,461 27,249 28,020 31,133 32,720 36,046 36,893 39,173 41,036
  Four TV networks 9,863 9,533 10,249 10,209 10,942 11,600 13,081 13,020 13,736 14,698
   (Three TV networks) 9,383 8,933 9,549 9,369 9,959 10,263 11,423 11,324 12,105 12,890
  Syndication 1,109 1,253 1,370 1,576 1,734 2,016 2,218 2,438 2,609 2,818
  Spot (National) 7,788 7,110 7,551 7,800 8,993 9,119 9,803 9,999 10,659 10,925
  Spot (Local) 7,856 7,565 8,079 8,435 9,464 9,985 10,944 11,436 12,169 12,595
Cable TV 2,457 2,728 3,201 3,678 4,302 5,108 6,438 7,237 8,301 9,807
  Cable TV networks 1,860 2,024 2,227 2,586 3,052 3,535 4,472 5,067 5,827 6,992
  Spot (Local) 597 704 974 1,092 1,250 1,573 1,966 2,170 2,474 2,815
 
Radio 8,726 8,476 8,654 9,457 10,529 11,338 12,269 13,491 15,073 16,930
  Network 482 490 424 458 463 480 523 560 622 655
  Spot (National) 1,635 1,575 1,505 1,657 1,902 1,959 2,135 2,455 2,823 3,135
  Local (Local) 6,609 6,411 6,725 7,342 8,164 8,899 9,611 10,476 11,628 13,140
 
Yellow Pages 8,926 9,182 9,320 9,517 9,825 10,236 10,849 11,423 11,990 12,666
  National 1,132 1,162 1,188 1,230 1,314 1,410 1,555 1,711 1,870 2,000
  Local 7,794 8,020 8,132 8,287 8,511 8,826 9,294 9,712 10,120 10,666
 
Direct mail 23,370 24,460 25,392 27,266 29,638 32,866 34,509 36,890 39,620 41,601
Business papers 2,875 2,982 3,090 3,260 3,358 3,559 3,808 4,109 4,232 4,443
Billboards 1,084 1,077 1,030 1,090 1,167 1,263 1,339 1,455 1,576 1,688
  National 640 637 610 605 648 701 743 795 845 895
  Local 444 440 421 485 519 562 596 660 731 793
 
Internet (NA) (NA) (NA) (NA) (NA) (NA) (NA) 600 1,050 1,840
 
Miscellaneous 16,452 16,271 16,977 17,870 19,456 20,943 22,560 23,940 25,769 27,540
  National 11,956 11,935 12,503 13,171 14,384 15,539 16,783 17,751 19,153 20,525
  Local 4,496 4,336 4,474 4,699 5,072 5,404 5,777 6,189 6,616 7,015


NA Not available. Source: McCann-Erickson, Inc., New York, NY. Compiled for Crain Communications, Inc. in Advertising Age (copyright).

http://www.crain.com/



https://allcountries.org/uscensus/937_advertising_estimated_expenditures_through_medium.html

These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.

Copyright © 2006 Photius Coutsoukis and Information Technology Associates, all rights reserved.