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911. Multimedia Audiences--Summary

[In percent, except total (186,909 represents 186,909,000). Prior to 1996, as of fall; beginning 1996 , as of Spring. For persons 18 years old and over. Represents the percent of persons participating during the prior week, except as indicatd. Based on sample and subject to sampling error; see source for details]

   
Total Television Television Cable Radio Newspaper Accessed
ITEM popula- viewing prime time viewing 1 listening reading Internet 2
tion viewing
(1,000)
   
1993
    Total 186,909 93.3 80.2 60.1 85.6 84.0 (NA)
18 to 24 years old 24,888 92.0 74.3 57.9 93.2 79.1 (NA)
25 to 34 years old 43,782 92.5 80.1 60.6 92.4 83.4 (NA)
35 to 44 years old 39,568 92.2 79.6 62.7 91.4 86.8 (NA)
45 to 54 years old 26,024 92.7 79.3 65.5 86.5 86.9 (NA)
55 to 64 years old 21,889 95.5 83.2 62.5 81.2 87.5 (NA)
65 years old and over 30,758 96.0 84.7 51.7 64.5 80.0 (NA)
Male 89,230 93.7 79.3 61.5 87.6 84.8 (NA)
Female 97,679 93.0 81.0 58.9 83.7 83.2 (NA)
White 159,629 93.1 80.1 61.9 85.8 84.9 (NA)
Black 20,966 94.6 81.7 51.0 85.1 81.4 (NA)
Other 6,314 94.3 77.6 46.2 80.6 68.8 (NA)
Spanish speaking 13,768 95.5 82.4 47.7 87.6 72.5 (NA)
Not high school graduate 39,918 94.5 81.7 48.9 75.7 68.4 (NA)
High school graduate 73,377 94.1 81.9 62.1 85.7 84.9 (NA)
Attended college 37,003 92.6 78.1 64.2 91.1 89.0 (NA)
College graduate 36,612 91.4 77.3 64.3 90.5 93.8 (NA)
Employed:
  Full-time 100,013 92.1 78.4 63.5 92.1 86.9 (NA)
  Part-time 16,874 92.1 76.0 58.8 88.9 86.9 (NA)
Not employed 70,022 95.5 83.8 55.6 75.4 79.1 (NA)
Household income:
  Less than $10,000 19,857 92.2 79.0 43.5 73.2 65.2 (NA)
  $10,000 to $19,999 29,241 95.3 84.2 47.3 77.8 76.9 (NA)
  $20,000 to $29,999 30,454 94.1 81.7 55.0 84.5 82.5 (NA)
  $30,000 to $34,999 13,911 95.3 81.8 61.5 85.9 84.8 (NA)
  $35,000 to $39,999 13,028 93.3 80.1 62.2 90.1 87.1 (NA)
  $40,000 to $49,999 22,522 93.6 80.9 68.2 90.3 89.1 (NA)
  $50,000 or more 57,896 91.8 77.2 71.1 91.3 91.8 (NA)
 
1994
    Total 188,654 92.1 78.4 61.6 84.7 82.9 (NA)
18 to 24 years old 24,247 91.0 73.0 59.6 93.5 80.0 (NA)
25 to 34 years old 43,548 91.0 76.8 60.2 92.3 81.5 (NA)
35 to 44 years old 40,581 90.7 77.4 64.4 89.7 85.6 (NA)
45 to 54 years old 27,501 91.3 78.8 66.1 87.7 85.6 (NA)
55 to 64 years old 21,394 93.6 81.0 63.4 77.8 84.6 (NA)
65 years old and over 31,383 95.9 83.8 56.3 63.0 80.0 (NA)
Male 90,177 91.7 76.9 63.5 86.6 83.0 (NA)
Female 98,478 92.4 79.8 59.9 83.0 82.8 (NA)
White 160,581 91.7 78.0 64.0 84.8 83.6 (NA)
Black 21,415 94.5 81.1 48.1 84.7 82.2 (NA)
Other 6,658 92.8 79.7 47.0 82.9 68.5 (NA)
Spanish speaking 16,247 93.6 81.1 49.1 88.0 75.2 (NA)
Not high school graduate 37,489 93.7 81.1 48.3 72.7 65.0 (NA)
High school graduate 65,896 92.7 80.0 62.8 84.9 82.8 (NA)
Attended college 47,506 91.3 76.3 66.4 90.1 88.5 (NA)
College graduate 37,763 90.3 75.5 66.6 89.4 93.8 (NA)
Employed:
  Full-time 102,971 90.6 76.1 65.6 91.6 86.4 (NA)
  Part-time 16,348 91.2 74.4 60.2 90.5 88.1 (NA)
Not employed 69,335 94.6 82.8 56.0 73.2 76.5 (NA)
Household income:
  Less than $10,000 19,620 92.3 81.1 42.3 70.9 62.9 (NA)
  $10,000 to $19,999 29,530 93.6 80.5 49.4 77.3 75.3 (NA)
  $20,000 to $29,999 29,135 93.5 80.4 57.0 82.7 80.4 (NA)
  $30,000 to $34,999 13,658 94.0 80.3 63.1 85.6 83.5 (NA)
  $35,000 to $39,999 13,087 92.2 78.1 62.6 87.6 84.8 (NA)
  $40,000 to $49,999 22,163 92.1 78.7 67.3 89.2 88.4 (NA)
  $50,000 or more 61,461 90.1 75.0 73.2 91.3 91.6 (NA)
 
1995
    Total 189,611 91.7 77.0 62.3 84.5 81.0 (NA)
18 to 24 years old 24,315 90.6 71.4 58.7 92.1 76.0 (NA)
25 to 34 years old 43,097 90.0 74.4 61.8 92.3 79.7 (NA)
35 to 44 years old 41,069 90.8 77.5 65.9 89.2 83.6 (NA)
45 to 54 years old 28,148 91.1 78.0 67.7 88.2 83.6 (NA)
55 to 64 years old 21,484 94.1 80.0 63.9 77.8 83.7 (NA)
65 years old and over 31,496 94.8 81.0 55.5 62.8 79.0 (NA)
Male 90,694 91.6 75.6 64.7 85.9 81.3 (NA)
Female 98,917 91.8 78.2 60.2 83.1 80.7 (NA)
White 161,141 91.7 76.8 64.6 84.7 82.2 (NA)
Black 21,597 92.2 78.5 50.2 84.4 78.0 (NA)
Other 6,873 89.7 75.9 47.3 79.3 61.9 (NA)
Spanish speaking 16,085 93.3 80.3 52.3 87.1 73.0 (NA)
Not high school graduate 37,134 92.7 78.5 50.2 72.5 61.6 (NA)
High school graduate 65,245 92.5 78.7 63.0 84.0 81.3 (NA)
Attended college 49,065 91.3 75.3 66.2 89.7 85.8 (NA)
College graduate 38,167 89.7 74.7 68.1 90.2 93.1 (NA)
Employed:
  Full-time 103,609 90.5 75.0 66.6 91.1 84.5 (NA)
  Part-time 17,354 90.4 73.4 60.8 89.8 84.3 (NA)
Not employed 68,648 93.7 80.7 56.3 73.1 74.9 (NA)
Household income:
  Less than $10,000 19,445 91.3 79.4 43.1 70.4 58.0 (NA)
  $10,000 to $19,999 29,468 92.9 78.6 49.3 76.8 72.2 (NA)
  $20,000 to $29,999 29,193 93.1 79.7 57.7 82.0 78.7 (NA)
  $30,000 to $34,999 13,931 92.9 78.0 62.9 85.4 82.2 (NA)
  $35,000 to $39,999 12,543 91.1 76.1 62.6 86.4 83.0 (NA)
  $40,000 to $49,999 21,931 91.3 75.9 67.7 89.5 85.2 (NA)
  $50,000 or more 63,100 90.5 74.5 74.5 91.2 91.1 (NA)
 
1996
    Total 191,663 90.9 75.4 64.1 83.4 81.6 9.4
18 to 24 years old 24,848 89.1 69.2 61.8 91.6 75.8 12.2
25 to 34 years old 42,530 89.4 73.3 63.9 91.0 79.7 12.7
35 to 44 years old 41,652 89.8 75.1 65.9 89.4 82.5 13.0
45 to 54 years old 29,737 90.6 75.6 68.1 86.7 85.9 10.2
55 to 64 years old 21,537 92.3 76.6 67.8 77.8 84.4 3.8
65 years old and over 31,359 95.3 82.4 57.4 59.1 81.6 1.0
Male 91,780 90.9 74.2 65.3 86.0 81.9 11.5
Female 99,882 91.0 76.5 63.0 81.0 81.3 7.4
White 162,526 90.6 74.8 66.2 83.4 83.1 10.0
Black 21,957 92.8 79.5 54.7 84.3 77.1 5.7
Other 7,179 91.6 75.8 45.9 80.1 62.0 6.7
Spanish speaking 14,144 92.2 75.8 50.4 85.3 68.4 7.3
Not high school graduate 36,567 92.0 77.1 48.1 72.9 65.9 1.4
High school graduate 64,414 92.5 78.3 65.6 82.5 80.8 3.4
Attended college 51,083 90.3 73.6 69.6 88.4 86.6 11.9
College graduate 39,600 88.1 71.3 69.4 88.0 90.9 23.4
Employed:
  Full-time 104,602 89.0 73.1 67.6 90.6 83.7 13.6
  Part-time 18,438 89.3 71.7 64.5 87.3 84.9 9.6
Not employed 68,622 94.2 79.9 58.7 71.3 77.5 2.9
Household income:
  Less than $10,000 18,491 90.8 76.0 41.8 71.8 65.8 1.9
  $10,000 to $19,999 28,635 94.6 79.9 54.6 75.7 73.8 2.3
  $20,000 to $29,999 29,109 92.3 78.6 57.8 79.6 78.7 3.4
  $30,000 to $34,999 14,010 90.7 75.3 65.3 84.8 79.7 5.5
  $35,000 to $39,999 12,263 92.2 77.9 65.8 86.9 83.3 8.5
  $40,000 to $49,999 21,774 90.2 76.0 70.1 85.8 84.4 8.4
  $50,000 or more 67,380 88.8 71.2 74.5 89.7 89.7 18.4
 
1997
    Total 193,462 92.4 77.6 67.4 82.8 82.3 15.1
18 to 24 years old 24,658 90.6 71.2 64.8 91.5 76.9 21.5
25 to 34 years old 41,962 90.4 76.8 64.5 90.6 81.3 19.7
35 to 44 years old 42,970 91.4 76.9 70.6 88.7 84.3 19.2
45 to 54 years old 30,865 93.0 78.1 72.1 84.5 85.6 16.6
55 to 64 years old 21,197 93.3 78.9 68.8 77.9 83.0 7.7
65 years old and over 31,810 96.5 83.5 63.5 58.9 81.2 1.7
Male 92,674 92.4 77.1 68.7 84.7 83.2 18.3
Female 100,788 92.3 78.2 66.1 80.9 81.4 12.1
White 163,736 92.2 78.1 69.5 82.8 82.8 15.7
Black 22,435 94.1 75.9 56.7 85.3 80.4 7.4
Other 7,290 89.6 71.9 53.4 72.2 74.8 24.4
Spanish speaking 17,144 94.6 80.8 49.4 84.1 68.3 9.5
Not high school graduate 36,235 94.7 79.8 53.2 70.0 66.0 2.1
High school graduate 65,024 93.7 79.5 69.7 82.3 82.5 5.0
Attended college 51,120 91.2 75.8 71.7 88.0 86.0 20.9
College graduate 41,082 89.8 75.1 71.4 88.2 91.5 35.1
Employed:
  Full-time 107,008 90.9 76.1 70.9 90.3 84.9 20.5
  Part-time 17,702 91.3 71.5 68.5 86.3 83.6 17.3
Not employed 68,752 94.9 81.6 61.7 70.0 77.8 6.0
Household income:
  Less than $10,000 17,063 93.5 81.2 45.2 70.0 65.3 5.1
  $10,000 to $19,999 27,851 94.5 80.3 57.1 71.0 72.3 4.6
  $20,000 to $29,999 28,213 93.9 79.2 63.8 79.2 80.4 6.0
  $30,000 to $34,999 13,418 91.5 77.7 73.2 90.5 88.3 20.7
  $35,000 to $39,999 12,654 93.3 80.0 68.7 85.6 81.3 10.7
  $40,000 to $49,999 22,067 93.3 77.7 73.7 88.0 86.3 15.3
  $50,000 or more 72,195 90.4 75.0 76.8 90.1 89.5 26.9
 
1998
    Total 195,192 91.9 77.2 66.8 83.3 81.3 22.4
18 to 24 years old 24,842 89.6 72.4 62.8 90.1 75.6 27.6
25 to 34 years old 40,972 90.2 76.0 63.4 90.4 79.4 28.9
35 to 44 years old 43,561 90.3 76.1 69.8 89.4 83.3 28.2
45 to 54 years old 32,521 91.4 78.9 71.4 85.9 84.2 27.7
55 to 64 years old 21,227 95.4 79.3 69.5 77.4 82.7 12.8
65 years old and over 32,069 96.0 81.1 63.9 61.7 81.7 3.0
Male 93,553 91.9 76.3 67.7 85.2 81.7 25.3
Female 101,639 91.8 78.1 66.0 81.5 81.0 19.6
White 164,831 91.6 77.0 68.3 83.6 82.1 23.2
Black 22,686 94.8 79.7 60.1 83.5 76.5 12.8
Other 7,674 88.6 74.3 54.4 76.2 78.4 32.6
Spanish speaking 19,624 92.6 80.1 48.7 84.6 65.7 13.8
Not high school graduate 36,372 93.1 76.4 50.8 72.2 64.8 3.6
High school graduate 64,868 92.7 78.8 68.9 82.2 80.7 10.8
Attended college 51,498 91.8 77.5 71.5 87.9 85.8 28.5
College graduate 42,453 89.6 75.4 71.8 88.8 90.9 48.7
Employed:
  Full time 107,605 90.5 75.8 70.4 90.3 83.3 30.0
  Part time 19,881 92.1 75.2 66.1 87.4 83.0 26.4
Not employed 67,705 94.0 80.2 61.4 70.9 77.7 9.0
Household income:
  Less than $10,000 15,846 93.0 78.3 42.4 71.6 65.3 5.8
  $10,000 to $19,999 26,824 93.0 79.7 52.5 70.7 71.9 5.5
  $20,000 to $29,999 27,129 92.9 78.3 61.5 79.0 78.5 11.4
  $30,000 to $34,999 12,815 91.1 75.7 67.4 80.6 81.2 13.9
  $35,000 to $39,999 12,389 92.9 79.1 70.0 86.4 81.6 18.1
  $40,000 to $49,999 22,135 92.1 77.8 71.1 86.9 82.9 19.2
  $50,000 or more 78,052 90.8 75.6 76.8 90.4 88.3 38.3
 
1999
    Total 197,462 91.9 77.5 69.7 83.8 80.0 32.5
18 to 24 years old 24,807 89.8 71.6 65.4 91.4 74.4 42.6
25 to 34 years old 40,154 91.2 76.7 69.8 91.2 76.6 38.8
35 to 44 years old 44,393 91.1 77.1 71.3 90.1 82.0 40.8
45 to 54 years old 33,700 91.3 78.0 74.5 86.0 83.7 40.0
55 to 64 years old 22,149 92.7 79.8 71.3 77.1 81.7 20.2
65 years old and over 32,260 95.7 81.8 64.5 62.2 80.8 6.1
Male 94,827 92.3 77.5 71.0 85.5 80.5 34.8
Female 102,635 91.6 77.5 68.5 82.2 79.6 30.4
White 165,867 91.7 77.4 71.4 84.2 81.0 33.8
Black 23,257 95.8 81.2 63.4 83.4 75.5 20.1
Other 8,338 85.0 69.8 54.5 77.1 72.9 40.1
Spanish speaking 20,223 93.3 78.8 52.4 84.9 66.4 22.9
Not high school graduate 35,715 93.6 79.4 54.3 73.1 63.7 5.7
High school graduate 66,168 92.7 78.6 72.3 82.9 79.7 18.0
Attended college 52,173 91.4 76.2 72.7 88.7 83.8 44.0
College graduate 43,406 90.1 76.0 74.8 88.1 89.5 62.8
Employed:
  Full time 112,029 91.0 76.4 73.0 91.0 82.2 42.1
  Part time 16,927 90.4 72.6 71.2 87.2 83.2 42.1
Not employed 68,506 93.8 80.6 64.0 71.2 75.6 14.4
Household income:
  Less than $10,000 15,015 92.9 78.0 47.2 70.2 61.3 11.5
  $10,000 to $19,999 25,752 93.7 78.6 57.3 72.1 70.8 8.6
  $20,000 to $29,999 26,135 93.0 79.6 63.1 79.3 75.2 15.0
  $30,000 to $34,999 12,590 91.2 77.2 68.5 81.9 79.4 19.9
  $35,000 to $39,999 12,034 92.8 79.8 67.9 84.1 82.0 25.1
  $40,000 to $49,999 22,008 91.5 76.7 73.4 86.2 80.9 30.0
  $50,000 or more 83,928 91.0 76.4 79.0 90.8 87.3 52.6
 
2000
    Total 199,438 93.5 82.1 71.3 84.0 79.3 45.4
18 to 24 years old 25,691 92.2 73.8 68.6 90.6 73.3 58.7
25 to 34 years old 39,066 92.4 81.3 71.1 90.6 77.0 53.3
35 to 44 years old 44,791 92.4 81.1 71.9 89.7 80.5 53.8
45 to 54 years old 34,774 93.7 83.5 74.7 87.5 83.5 54.8
55 to 64 years old 22,711 94.7 85.6 76.4 80.8 82.4 35.1
65 years old and over 32,404 96.5 86.7 65.4 61.1 78.1 10.7
Male 95,691 94.3 82.3 72.0 85.3 79.3 47.1
Female 103,747 92.8 81.8 70.6 82.8 79.2 43.8
White 167,002 93.4 82.0 72.6 84.4 80.0 46.8
Black 23,628 95.9 84.9 67.3 84.1 77.3 33.1
Asian 5,507 92.2 77.4 49.8 74.6 68.3 53.5
Other 3,301 88.3 74.4 68.2 78.1 72.0 46.4
Spanish speaking 21,359 93.5 81.6 55.9 84.6 66.3 34.1
Not high school graduate 35,260 94.8 82.7 56.6 73.0 60.0 11.6
High school graduate 66,360 94.5 84.6 71.8 82.7 78.8 31.0
Attended college 52,878 93.6 80.6 76.2 89.3 83.7 59.5
College graduate 44,940 91.1 79.4 76.1 88.1 89.7 76.5
Employed:
  Full time 113,259 92.7 81.0 74.6 91.1 82.0 56.8
  Part time 17,176 92.2 78.7 70.9 89.2 82.1 55.1
Not employed 69,003 95.3 84.6 65.9 71.0 74.1 24.2
Household income:
  Less than $10,000 14,292 93.6 81.6 47.7 68.0 58.7 14.6
  $10,000 to $19,999 24,406 95.3 84.2 55.8 71.2 68.6 14.2
  $20,000 to $29,999 25,327 94.8 84.3 63.8 78.7 73.9 24.5
  $30,000 to $39,999 24,055 94.0 82.2 70.4 84.7 77.2 37.5
  $40,000 to $49,999 21,816 92.8 82.6 73.9 86.4 79.5 44.1
  $50,000 or more 89,542 92.7 80.7 80.9 90.7 87.5 67.1


NA Not available.
1 In the past 7 days.
2 In the last 30 days.

Source: Mediamark Research Inc., New York, NY, Multimedia Audiences, fall 1993, 1994, and 1995; and spring 1996, 1997, 1998, 1999, and 2000 (copyright).

http://www.mediamark.com/



https://allcountries.org/uscensus/911_multimedia_audiences_summary.html

These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.

Copyright © 2006 Photius Coutsoukis and Information Technology Associates, all rights reserved.