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910. Utilization of Selected Media

[62.0 represents 62,000,000]

 
MEDIA Unit 1970 1975 1980 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998
  --- --- --- --- --- --- --- --- --- --- --- --- ---
Households with--
  Telephone service 1 Percent 87.0 (NA) 93.0 91.8 92.2 92.5 92.9 93.0 93.3 93.6 93.9 94.2 93.9 93.9 93.8 93.9 94.1
  Radio 2 Millions 62.0 71.4 78.6 87.1 88.1 89.9 91.1 92.8 94.4 95.5 96.6 97.3 98.0 98.0 98.0 98.0 (NA)
    Percent of total households Percent 98.6 98.6 99.0 99.0 99.0 99.0 99.0 99.0 99.0 99.0 99.0 99.0 99.0 99.0 99.0 99.0 99.0
    Average number of sets Number 5.1 5.6 5.5 5.5 5.4 5.4 5.6 5.6 5.6 5.6 5.6 5.6 5.6 5.6 5.6 5.6 5.6
  Television 3 Millions 59 69 76 85 86 87 89 90 92 93 92 93 94 95 96 97 98
    Percent of total households Percent 95.3 97.1 97.9 98.1 98.1 98.1 98.1 98.2 98.2 98.2 98.3 98.3 98.3 98.3 98.3 98.4 98.3
    Television sets in homes Millions 81 105 128 155 158 163 168 176 193 193 192 201 211 217 223 229 235
    Average number of sets per home Number 1.4 1.5 1.7 1.8 1.8 1.9 1.9 1.9 2.1 2.1 2.1 2.2 2.2 2.3 2.3 2.4 2.4
    Color set households Millions 21 47 63 78 80 83 85 87 90 91 91 92 93 94 95 97 98
  Cable television 4 Millions 4 9 15 36 39 42 44 48 52 55 55 57 59 60 63 64 66
    Percent of TV households Percent 6.7 12.6 19.9 42.8 45.6 47.7 49.4 52.8 56.4 58.9 60.2 61.4 62.4 63.4 65.3 66.5 67.2
  VCR's 4 Millions (NA) (NA) 1 18 31 43 51 58 63 67 69 72 74 77 79 82 83
    Percent of TV households Percent (NA) (NA) 1.1 20.8 36.0 48.7 58.0 64.6 68.6 71.9 75.0 77.1 79.0 81.0 82.2 84.2 84.6
 
Commercial radio stations: 2
  AM Number 4,323 4,463 4,589 5 4,718 4,863 4,902 4,932 4,975 4,987 4,985 4,961 4,994 4,913 4,150 4,857 4,762 4,793
  FM Number 2,196 2,767 3,282 5 3,875 3,944 4,041 4,155 4,269 4,392 4,570 4,785 4,971 5,109 5,730 5,419 5,542 5,662
 
Television stations: 6 Total Number 862 953 1,011 1,197 1,235 1,290 1,362 1,403 1,442 1,459 1,481 1,506 1,512 1,532 1,533 1,574 1,572
  Commercial Number 677 706 734 883 919 968 1,028 1,061 1,092 1,098 1,118 1,138 1,145 1,161 1,174 1,205 1,204
    VHF Number 501 514 516 520 522 524 539 545 547 547 551 552 561 562 554 560 562
    UHF Number 176 192 218 363 397 444 489 516 545 551 567 586 584 599 620 645 642
 
Cable television:
  Systems 7 Number 2,490 3,506 4,225 6,844 7,600 7,900 8,500 9,050 9,575 10,704 11,075 11,217 11,214 11,218 11,119 10,950 10,845
  Households served 8 Millions 4.5 9.8 17.7 39.9 42.2 44.9 48.6 52.6 54.9 55.8 57.2 58.8 60.5 63.0 64.6 65.9 67.4
 
Daily newspaper circulation 9 Millions 62.1 60.7 62.2 62.8 62.5 62.8 62.7 62.6 62.3 60.7 60.1 59.8 59.3 58.2 57.0 56.7 55.9


NA Not available.
1 For occupied housing units. 1970 and 1980 as of April 1; all other years as of March. Source: 1970 and 1980, U.S. Census Bureau, 1970 and 1980 Census of Housing, vol. 1; thereafter, Federal Communications Commission, Trends in Telephone Service, annual.
2 As of December 31, except as noted. Source: Radio Advertising Bureau, New York, NY, through 1992, Radio Facts, annual (copyright); beginning 1993, Radio Marketing Guide and Fact Book for Advertisers, annual (copyright). Number of stations on the air compiled from Federal Communications Commission reports.
3 1970-1975, as of September of prior year; all other years as of January of year shown. Excludes Alaska and Hawaii. Source: Television Bureau of Advertising, Inc., Trends in Television, annual (copyright).
4 As of February. Excludes Alaska and Hawaii. Source: See footnote 3.
5 As of February 1986.
6 As of January 1. Source: See footnote 3.
7 As of January 1. Source: Warren Publishing, Washington DC, Television and Cable Factbook (copyright).
8 Source: Nielsen Media Research, New York, NY, Nielsen Station Index, November diary estimates (copyright).
9 As of September 30. Source: Editor & Publisher, Co., New York, NY, Editor & Publisher International Year Book, annual (copyright).

Source: Compiled from sources mentioned in footnotes.

http://www.tvb.org/



https://allcountries.org/uscensus/910_utilization_of_selected_media.html

These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.

Copyright © 2006 Photius Coutsoukis and Information Technology Associates, all rights reserved.