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909. Media Usage and Consumer Spending

[Estimates of time spent were derived using rating data for television and radio, survey research and consumer purchase data for recorded music, newspapers, magazines, books, home video, admissions for movies, and consumer on-line/Internet access services. Adults 18 and older except for recorded music, movies in theaters, and video games where estimates include persons 12 and older]

 
ITEM 1992 1993 1994 1995 1996 1997 1998 1999, 2000, 2001, 2002, 2003
proj. proj. proj. proj. proj.
 
HOURS PER PERSON
PER YEAR
    Total 3,324 3,295 3,393 3,391 3,393 3,371 3,426 3,448 3,491 3,523 3,555 3,587
 
Television 1,510 1,535 1,560 1,575 1,567 1,561 1,573 1,579 1,591 1,595 1,605 1,610
  Broadcast TV 1,073 1,082 1,091 1,019 980 926 884 840 805 773 751 729
    Network stations 1 914 920 919 836 803 748 708 660 627 596 570 548
    Independent stations 159 162 172 183 177 178 176 180 178 177 181 181
  Subscription video services 437 453 469 556 587 635 689 739 786 822 854 881
    Basic networks 2 359 375 388 468 498 537 582 632 675 712 738 762
    Premium channels 78 78 81 88 89 98 107 107 111 110 116 119
Radio 1,150 1,082 1,102 1,091 1,091 1,082 1,050 1,037 1,024 1,014 1,003 992
Recorded music 233 248 294 289 289 265 284 288 294 300 308 319
Daily newspapers 172 170 169 165 161 159 156 154 152 151 150 149
Consumer books 100 99 102 99 99 95 95 94 95 97 98 99
Consumer magazines 85 85 84 84 83 82 82 81 80 79 79 78
Home video 3 42 43 45 45 49 50 56 57 60 62 64 66
Movies in theaters 11 12 12 12 12 13 13 13 14 14 14 15
Home video games 19 19 22 24 26 36 43 48 59 65 66 67
Consumer on-line Internet access 2 2 3 7 16 28 74 97 122 146 168 192
 
CONSUMER SPENDING PER
PERSON PER YEAR (dol.)
 
    Total 404.19 428.55 450.94 472.90 504.65 533.38 576.90 622.31 674.60 722.87 767.28 814.12
 
Television 102.56 110.12 111.08 125.19 139.13 154.01 168.78 188.55 206.53 225.01 243.89 263.66
  Broadcast TV 0 0 0 0 0 0 0 0 0 0 0 0
  Subscription video services 102.56 110.12 111.08 125.19 139.13 154.01 168.78 188.55 206.53 225.01 243.89 263.66
Radio 0 0 0 0 0 0 0 0 0 0 0 0
Recorded music 43.05 47.42 56.35 56.92 57.34 55.42 61.54 63.07 66.21 68.92 72.72 76.60
Daily newspapers 48.54 48.25 49.12 50.08 50.90 50.90 51.39 51.85 52.76 53.46 54.65 55.72
Consumer books 68.95 72.75 77.62 79.23 81.00 80.69 84.35 88.73 93.33 98.13 102.77 107.13
Consumer magazines 34.26 35.27 36.36 36.10 36.95 38.03 38.30 39.51 40.36 41.34 42.37 43.39
Home video 3 68.33 73.30 78.09 80.01 86.09 85.82 92.14 97.51 106.14 114.86 120.27 126.77
Movies in theaters 23.24 24.33 25.20 25.38 27.05 28.83 31.16 32.18 33.60 35.14 36.68 38.22
Home video games 11.51 12.56 11.75 10.54 11.45 16.42 18.45 21.01 26.59 29.50 30.18 30.59
Consumer on-line Internet access 3.75 4.54 5.38 9.44 14.74 23.26 30.78 39.89 49.07 56.52 63.74 72.03


Z Less than 1 hour.
1 Includes affiliates of the Fox network and, beginning 1995, UPN and WB.
2 Includes TBS.
3 Playback of prerecorded tapes only.

Source: Veronis, Suhler & Associates Inc., New York, NY, Communications Industry Report, annual (copyright).

http://www.veronissuhler.com/



https://allcountries.org/uscensus/909_media_usage_and_consumer_spending.html

These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.

Copyright © 2006 Photius Coutsoukis and Information Technology Associates, all rights reserved.