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32. 1997 Economic Census





889. New Product Introductions of Consumer Packaged Goods

[Consumer packaged goods: consumable products packaged by the manufacturer for retail sale primarily through grocery and drug stores. New product: a product not previously offered for sale by a particular manufacturer including new varieties, formats, sizes, and packaging for existing products]

 
Health House-
Item Bever- and hold Pet Misc
Food ages beauty products products products
 
Domestic and imports:
  1980 1,192 256 834 331 86 197
  1981 1,356 262 868 315 74 237
  1982 1,762 332 919 390 103 113
  1983 3,013 587 1,355 473 138 105
  1984 2,678 569 1,094 303 108 227
  1985 2,327 585 1,222 463 139 294
  1986 2,764 657 1,327 365 107 194
  1987 2,895 634 1,526 362 152 292
  1988 2,781 597 1,496 310 151 222
  1989 2,866 524 1,492 313 204 206
  1990 3,453 630 1,531 432 164 154
  1991 3,130 589 1,614 422 175 113
  1992 2,987 587 1,869 417 213 127
  1993 3,107 767 2,068 376 173 161
  1994 3,883 807 2,655 378 161 97
  1995 3,891 809 2,419 314 123 134
  1996 3,889 977 3,051 369 160 148
  1997, total 3,793 1,205 3,492 366 216 122
Percent:
  New brands 1 19.8 30.8 20.1 22.7 31.9 34.4
  Brand extensions 2 1.6 1.3 1.1 2.5 0 0
  Line extensions 3 78.6 67.9 78.8 74.8 68.1 65.6
Types of new product innovation (percent): 4
  Formulation 5 56.5 61.6 48.4 50.0 47.1 46.9
  New market 6 1.0 0 0.7 3.1 0 3.1
  Packaging 7 14.0 20.2 9.7 17.2 11.8 9.4
  Positioning 8 24.6 18.2 39.8 29.7 41.2 25.0
  Technology 9 0 0 1.4 0 0 12.5
  Merchandising 3.9 0 0 0 0 3.1
 
CUMULATIVE
Domestic, except imports, 1980-94 47,796 10,093 29,520 6,447 2,575 2,965
Imports, 1980-97 10 4,075 1,314 1,389 261 75 178
International, 1985-97 11 18,206 5,712 15,534 3,043 2,914 985





1 Product introduced under completely or partly new brand name.
2 Product introduced in a category with an existing brand name which has not been used in the category before.
3 Introduction of a new variety, format, size, or package of an existing product/brand name.
4 Product which offers consumers something significantly different from existing products.
5 Added or new ingredient which offers a benefit not previously provided by existing products in its category.
6 Special category for new products which do not compete with any existing category of products.
7 New product packaged in a way that makes it easier to store, handle, prepare, or dispense than others in its category.
8 New product presented for new users or uses compared to existing products in its category.
9 New product with added consumer benefits resulting from use of a new technology.
10 New products introduced in the U.S. by foreign companies.
11 New products introduced by U.S. and foreign companies outside the United States.

Source: Marketing Intelligence Service Ltd., Naples, NY, Product Alert Weekly. Publication contains extract from data base, Product scan.

http://www.productscan.com/new.htm



https://allcountries.org/uscensus/889_new_product_introductions_of_consumer_packaged.html

These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.

Copyright © 2006 Photius Coutsoukis and Information Technology Associates, all rights reserved.