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32. 1997 Economic Census





422. Book Purchasing by Adults

[In percent. Excludes books purchased for or by children under age 13. Based on a survey of 16,000 households conducted over 12 months ending in December of year shown. For details, see source]

   
TOTAL TOTAL MASS MARKET 1 MASS MARKET 1 TRADE 2 TRADE 2 HARDCOVER HARDCOVER
CHARACTERISTIC                            
1991 1992 1993 1994 1995 1996 1997 1998 1991 1992 1993 1994 1995 1996 1997 1998 1991 1992 1993 1994 1995 1996 1997 1998 1991 1992 1993 1994 1995 1996 1997 1998
   
    Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
 
Age of purchaser:
  Under 25 years old 4.3 4.1 3.9 4.2 4.4 3.9 5.6 4.8 3.7 3.3 3.4 3.7 4.6 3.6 4.4 4.0 5.2 5.2 4.7 4.8 4.7 4.4 7.2 6.4 4.4 3.8 3.7 4.1 3.9 3.6 5.3 3.9
  25 to 34 years old 18.8 17.3 16.8 16.3 15.2 15.7 15.4 15.2 13.9 14.0 13.8 12.5 12.0 13.7 13.2 14.3 25.4 20.8 19.8 20.4 18.3 17.9 17.9 17.0 19.6 17.6 17.2 16.2 16.0 14.8 14.6 14.5
  35 to 44 years old 23.7 27.2 28.6 27.3 26.6 25.9 26.0 24.3 22.8 25.2 26.6 25.0 22.6 22.1 21.4 19.2 25.2 30.5 31.7 30.4 30.5 29.7 29.8 27.9 23.7 26.0 27.7 26.4 27.2 26.5 25.8 26.1
  45 to 54 years old 22.4 20.8 20.8 21.1 22.8 22.3 25.0 24.4 26.0 22.8 20.9 21.8 23.3 21.5 25.0 24.4 18.5 18.4 20.4 20.0 22.7 21.9 25.7 23.4 20.5 20.8 21.1 21.2 22.1 23.7 24.8 25.5
  55 to 64 years old 15.6 14.7 14.2 14.8 14.3 15.6 13.3 15.2 15.8 15.3 15.6 16.1 15.7 16.5 15.9 17.9 13.9 13.1 12.1 13.2 12.2 14.1 9.5 13.1 17.2 16.0 14.7 15.3 14.7 16.0 15.5 14.4
  65 years old and over 15.2 15.9 15.7 16.3 16.7 16.6 14.7 16.1 17.8 19.4 19.7 20.9 21.8 22.6 20.1 20.2 11.8 12.0 11.3 11.2 11.6 12.0 9.9 12.2 14.6 15.8 15.6 16.8 16.1 15.4 14.0 15.6
 
Education of household head:
  Not a high school graduate 8.2 7.2 6.6 6.3 6.9 7.2 7.0 7.4 11.6 9.9 8.3 7.6 9.3 9.2 9.0 9.1 5.0 5.0 5.5 5.1 5.3 6.0 5.9 6.4 5.9 5.9 5.6 6.2 5.7 6.2 5.7 6.4
  High school graduate 53.5 54.6 55.3 57.4 55.9 56.6 58.2 56.3 61.1 61.6 63.7 66.4 63.8 62.0 64.1 62.2 44.4 46.0 47.1 49.5 49.0 52.5 53.4 52.9 49.9 54.6 53.6 55.0 54.0 54.7 56.5 53.4
  College graduate 19.0 18.8 18.3 18.0 18.2 17.9 18.7 18.8 15.2 15.6 14.7 14.6 14.8 15.8 15.9 16.5 23.9 22.2 21.2 20.5 20.6 18.8 20.6 20.0 20.3 19.4 19.7 19.5 19.7 19.3 20.2 20.0
  Post college 19.3 19.4 19.8 18.3 19.0 18.3 16.1 17.5 12.1 12.9 13.3 11.4 12.1 13.0 11.0 12.2 26.7 26.8 26.2 24.9 25.1 22.7 20.1 20.7 23.9 20.1 21.1 19.3 20.6 19.8 17.6 20.2
 
Occupation of household head:
  Professional 39.2 40.0 38.2 38.1 38.6 37.7 36.6 38.0 32.1 30.8 29.8 29.0 30.7 30.4 29.9 33.3 47.9 48.8 45.8 46.1 44.4 42.7 41.9 40.8 42.1 43.1 40.9 40.0 41.6 40.7 38.7 40.2
  Other white collar 7.8 8.6 9.2 8.6 8.2 8.1 9.0 8.9 6.6 8.3 8.7 8.0 7.7 7.5 8.2 8.1 8.2 9.1 9.2 8.4 8.6 8.4 9.4 9.5 9.2 8.3 9.7 9.7 8.4 8.5 9.5 9.1
  Blue collar 24.0 25.2 22.2 22.7 21.7 20.5 21.8 20.1 27.8 30.7 25.4 26.5 23.4 22.1 22.2 20.5 20.4 21.0 20.2 20.3 20.9 19.9 21.6 20.0 21.4 22.0 19.8 20.9 20.4 19.3 21.4 19.5
  Retired/unemployed 25.9 23.6 27.8 28.5 29.3 30.8 29.4 30.1 30.4 28.2 34.2 35.1 36.7 37.5 37.9 36.1 20.2 18.0 21.3 22.4 23.2 25.7 22.6 25.7 24.3 23.7 27.2 27.3 27.2 28.5 26.9 28.3
  Other 3.1 2.6 2.6 2.1 2.2 2.9 3.2 2.9 3.1 2.0 1.9 1.4 1.5 2.5 1.8 2.0 3.3 3.1 3.5 2.8 2.9 3.3 4.5 4.0 3.0 2.9 2.4 2.1 2.4 3.0 3.5 2.9
 
Household income:
  Under $30,000 37.1 36.3 31.2 31.4 32.3 32.7 32.8 30.7 41.7 40.4 36.3 37.9 40.7 40.9 37.9 35.8 32.6 33.9 27.2 26.7 27.0 28.3 29.8 29.1 34.1 32.9 28.9 28.7 27.9 27.6 29.9 26.8
  $30,000 to 49,999 27.2 28.0 29.4 28.1 24.5 23.8 25.4 23.2 27.3 29.3 32.8 28.5 25.0 22.4 26.4 23.5 27.7 26.5 27.9 28.0 24.8 24.6 25.4 23.3 26.5 28.1 26.4 27.6 23.6 24.6 24.3 22.6
  $50,000 to 59,999 11.0 9.6 8.6 9.3 9.0 7.9 8.9 9.5 9.8 8.0 7.2 9.9 8.8 6.9 8.7 8.5 12.3 11.0 9.4 9.0 8.9 8.4 9.6 10.6 11.5 10.3 9.5 8.9 9.3 8.3 8.3 9.6
  $60,000 to 69,999 6.9 8.3 8.8 8.5 8.2 9.1 9.3 11.7 7.0 7.8 7.0 7.3 6.7 7.9 7.8 12.5 7.2 9.4 10.1 9.3 8.8 9.9 9.8 10.6 6.3 7.6 9.6 9.1 9.3 9.6 10.6 11.9
  $70,000 and over 17.8 17.8 22.0 22.7 26.0 26.5 23.6 24.9 14.2 14.5 16.7 16.4 18.8 21.9 19.2 19.7 20.2 19.2 25.4 27.0 30.5 28.8 25.4 26.4 21.6 21.1 25.6 25.7 29.9 29.9 26.9 29.1
 
Household size:
  Singles 20.8 21.4 21.1 21.1 18.8 18.7 19.6 18.5 17.7 18.5 21.0 21.0 19.6 20.1 18.9 19.9 24.1 24.6 21.3 21.0 18.4 17.8 20.2 17.9 22.8 21.8 20.9 21.4 18.1 18.1 19.8 17.7
  Families with no children 40.4 34.6 37.9 41.5 40.9 43.4 42.6 44.2 42.3 39.3 40.4 43.7 40.6 42.1 43.2 44.9 38.0 30.0 34.2 39.1 40.1 43.2 41.9 42.4 39.7 33.2 38.9 41.5 42.0 45.1 42.7 45.5
  Families with children 38.8 44.0 41.0 37.4 40.3 37.9 37.8 37.3 40.0 42.2 38.6 35.3 39.8 37.8 37.9 35.2 37.9 45.4 44.5 39.9 41.5 39.0 37.9 39.7 37.5 45.0 40.2 37.1 39.9 36.8 37.5 36.8
 
Age of reader:
  Under 25 years old 7.3 8.5 8.5 8.3 8.1 6.9 8.0 7.8 5.2 5.4 5.9 6.0 6.3 5.1 5.8 5.0 10.1 12.4 11.4 10.8 10.4 9.2 11.5 10.3 7.7 8.3 8.5 8.1 7.8 6.3 7.0 6.4
  25 to 34 years old 18.7 17.1 17.1 16.9 15.9 16.6 15.9 15.9 14.1 13.8 13.5 12.4 12.6 14.2 13.9 14.4 24.7 20.4 20.6 21.4 19.2 19.2 19.2 17.8 20.2 17.9 17.8 17.4 16.5 16.2 16.0 15.4
  35 to 44 years old 22.9 25.0 26.3 25.5 24.9 24.8 23.8 22.0 22.3 24.3 25.3 24.0 21.6 21.6 20.4 19.1 24.0 26.8 28.0 27.3 28.0 28.0 26.9 26.3 22.7 23.8 25.7 25.1 25.5 25.2 24.9 25.2
  45 to 54 years old 20.8 19.4 19.0 19.0 21.0 20.2 22.6 23.4 24.9 21.9 19.9 20.8 22.3 20.0 23.8 23.8 16.5 17.0 18.2 17.1 20.4 19.6 22.5 21.5 18.4 18.8 18.9 19.1 19.9 21.6 24.1 24.2
  55 to 64 years old 14.9 14.0 13.5 13.7 13.4 14.4 13.3 14.3 15.9 14.8 15.6 15.5 15.6 16.9 16.2 17.7 12.7 12.0 10.9 11.8 11.3 11.8 9.3 11.4 15.6 15.0 13.8 13.7 13.2 14.3 12.3 13.3
  65 years old and over 15.4 16.0 15.6 16.6 16.7 17.1 16.4 16.6 17.6 19.8 19.8 21.3 21.6 22.2 19.9 20.0 12.0 11.4 10.9 11.6 10.7 12.2 10.6 12.7 15.6 16.2 15.3 16.6 17.1 16.4 15.7 15.5
 
Category of book:
  Popular fiction 54.9 52.8 52.4 50.2 50.0 50.9 50.4 50.9 93.0 92.3 92.4 93.4 94.2 93.6 93.6 93.4 14.9 17.8 15.4 15.0 12.7 14.5 16.9 16.5 31.8 36.4 40.7 37.2 37.4 40.4 36.0 40.2
  General nonfiction 10.3 11.0 10.5 9.9 9.3 9.4 8.9 8.1 3.6 3.7 3.6 3.3 2.5 2.7 2.5 2.6 15.6 16.2 15.3 13.5 12.5 12.2 10.1 9.1 16.5 15.7 14.4 13.8 14.0 14.4 15.1 13.1
  Cooking/crafts 10.2 9.2 9.6 10.9 11.3 10.2 10.2 9.9 0.4 0.5 0.4 0.4 0.3 0.4 0.3 0.2 20.6 16.7 17.4 18.5 19.4 16.9 15.8 15.3 18.2 13.2 13.1 15.2 15.8 14.3 15.6 14.9
  Other 24.6 27.0 27.5 29.0 29.4 29.5 30.5 31.1 3.0 3.5 3.6 2.9 3.0 3.3 3.6 3.8 48.9 49.3 51.9 53.0 55.4 56.4 57.2 59.1 33.5 34.7 31.8 33.8 32.8 30.9 33.3 31.8
 
Sales outlet:
  Independent 32.5 24.9 24.2 21.4 19.5 18.6 17.2 16.6 26.5 14.6 15.6 14.0 12.0 11.3 10.0 9.8 44.9 38.5 35.9 31.2 29.4 27.6 26.1 24.7 29.0 23.5 22.4 19.3 17.7 17.2 15.9 15.3
  Chain book store 22.0 24.0 23.5 24.6 26.2 25.6 25.2 25.3 17.2 20.0 19.6 20.6 22.8 22.0 21.9 22.3 27.4 28.5 28.5 28.2 29.6 27.6 27.3 26.9 25.2 24.6 22.6 25.2 26.3 27.7 26.8 26.9
  Book clubs 16.6 15.4 16.0 17.5 17.9 18.0 20.3 18.0 17.8 16.5 15.2 16.4 17.0 18.7 22.5 19.7 9.5 8.3 8.7 11.7 11.9 13.6 14.4 13.4 22.6 22.6 25.6 25.6 26.2 22.0 24.2 21.1
  Other 3 28.9 35.7 36.3 36.5 36.4 37.8 37.3 40.1 38.5 48.9 49.8 49.0 48.2 48.0 45.6 48.2 18.2 24.7 26.9 28.9 29.1 31.2 32.2 35.0 23.2 29.3 29.4 29.9 29.8 33.1 33.1 36.7
    On-line (NA) (NA) (NA) (NA) (NA) (NA) (NA) 1.9 (NA) (NA) (NA) (NA) (NA) (NA) (NA) 0.7 (NA) (NA) (NA) (NA) (NA) (NA) (NA) 2.7 (NA) (NA) (NA) (NA) (NA) (NA) (NA) 2.3




NA Not available.
1 "Pocket size" books sold primarily through magazine and news outlets, supermarkets, variety stores, etc.
2 All paperbound books, except mass market.
3 Includes mail order, price clubs, discount stores, food/drug stores, used book stores, and other outlets.

Source: Book Industry Study Group, Inc., New York, NY, Consumer Research Study on Book Purchasing, anual (copyright).

http://www.bisg.org/



https://allcountries.org/uscensus/422_book_purchasing_by_adults.html

These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.

Copyright © 2006 Photius Coutsoukis and Information Technology Associates, all rights reserved.