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32. 1997 Economic Census





1290. Catalog Sales--Method Used and Characteristic of Purchaser

[In thousands (191,896 represents 191,896,000)except percent. Based on population 18 and over as of July 1. Data are estimates]

   
1996 1996 1997
                                           
Adult Bought from catalog Number of catalog orders last 12 months Adult Bought from catalog
population   population
  Characteristic 18 yrs. old Via 18 yrs. old Via
and over By By By At commercial Via 12 6 to 11 3 to 5 1 to 2 and over By By By At commercial Via
Total Percent fax mail phone catalog online the times times times times Total Percent fax mail phone catalog online the
store service internet or more store service internet
   
    Total adults 191,986 109,834 57.2 3,113 66,907 75,737 9,167 1,267 590 17,014 15,860 42,472 32,396 194,347 83,349 42.9 2,516 24,079 47,452 5,472 2,173 4,275
 
18-24 years old 25,055 12,447 49.7 187 8,065 7,914 970 103 43 1,936 1,426 4,343 4,406 24,820 7,504 30.2 187 2,202 3,517 521 212 536
25-34 years old 41,660 24,482 58.8 737 14,317 17,611 2,039 523 286 3,916 3,748 9,738 6,784 38,822 15,690 40.4 399 3,983 9,224 868 552 1,073
35-44 years old 42,571 26,406 62.0 1,132 15,454 19,757 2,342 278 197 4,585 3,803 10,775 6,878 43,808 20,063 45.8 694 5,378 12,494 1,254 683 1,409
45-54 years old 30,886 19,119 61.9 737 11,544 14,443 1,412 263 33 3,048 3,043 7,557 5,131 33,496 16,136 48.2 783 4,554 10,060 1,048 484 806
55-64 years old 20,722 11,702 56.5 179 7,093 7,694 971 57 25 1,616 1,808 4,527 3,514 21,883 10,260 46.9 353 3,037 6,020 801 151 283
65 years old or older 31,091 15,678 50.4 142 10,435 8,319 1,434 43 6 1,911 2,032 5,531 5,682 31,518 13,696 43.5 100 4,925 6,136 980 91 169
 
Sex:
  Male 92,172 47,994 52.1 1,510 29,092 32,363 3,551 752 391 6,486 6,754 18,342 15,654 93,172 31,736 34.1 892 8,283 17,196 1,614 1,125 2,181
  Female 99,814 61,840 62.0 1,603 37,815 43,374 5,616 515 199 10,528 9,106 24,130 16,742 101,176 51,613 51.0 1,624 15,796 30,255 3,858 1,048 2,094
 
Race
   White 162,046 95,408 58.9 2,821 57,963 67,155 7,337 1,051 558 14753 13907 36910 28140 163,003 73,038 44.8 2,219 21,258 42,948 4,132 1,931 3,864
   Black 22,336 10,734 48.1 159 6,702 6,156 1,620 101 7 1764 1351 4136 3168 22,987 7,820 34.0 193 2,109 3,485 1,092 112 163
 




Source: Simmons Market Research Bureau, Study of Media Markets (copyright)



https://allcountries.org/uscensus/1290_catalog_sales_method_used_and_characteristic.html

These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.

Copyright © 2006 Photius Coutsoukis and Information Technology Associates, all rights reserved.